ITZ Publishing

Read the original post here: http://www.mediapost.com/publications/article/175592/beeing-seen-chasing-viewability.html#ixzz1vurOswLn

Being Seen: Chasing Viewability

by Steve Smith

The theme of ad viewability came up again and again at last week’s OMMA RTB event in New York, After a decade and a half of Web advertising, -- and in retrospect -- it seems downright daft that the problem of viewable impressions was not front and center long ago. Now that it is top of mind for many buyers and publishers, the consensus seems to be that proving viewability will be part of the reporting, verification and accountability process in short order. Not surprisingly, products are emerging to address this concern.

It seems to me that viewable impressions are also an opportunity for the display industry to take more seriously a host of other issues about ad impact. Time spent with an ad, page design and clutter are all related issues.  I raised some of these issues with Oren Netzer, CEO, DoubleVerify, which just released its own AdView product that addresses viewability from a number of perspectives. According to the company, one of the leading ad verification platforms that is already evaluating ads on pages, only 54% of the impressions served by 26 media sellers analyzed met the IAB’s standards of a viewable impression. And the IAB sets a pretty low bar, with viewable meaning  50% of the ad for a second. In its study of a select group of advertisers and media, DoubleVerify found that if we used the one second standard, then the best performing media seller had a 83% ad visibility rate, while the worst had an 18% rate. As the time spent standard rises to 3 seconds or more, then only 43% of ads were considered viewable.

There has been a lot of discussion thus far about how changing to a viewable impressions standard over a served impression standard can change radically basic metrics like click-through rates. C3 reported earlier this year that the effectiveness of an ad may be grossly underreported if viewability isn’t taken into account.  In essence the figurative references to the purported “invisibility” of banner ads to many users may be literal. You can’t click what you don’t see. When a viewable impressions only are measured, CTRs can be appreciably higher.

Netzer points out that brand-lift evaluations are also affected. Most post-campaign branding studies assume that the ad-exposed group of people were going to pages where the ad was visible. By culling the surveyed group, “it could reduce the number of people who saw the ads by 30%,” he says. “And then the campaign may have performed better than we thought it did.” Moving to viewable impressions could have a positive effect on many aspects of the online ad ecosystem. “This has been a disservice to the publishers and to the industry,” he argues. “It means advertising may be working better than we thought.”

While publishers who have been tossing as much ad inventory at a page in order to monetize every pixel may demur from measuring viewability, Netzer maintains that the standard will help most sellers in the end. Planning tools that compared sites across a number of different parameters can add another differentiation, rate of viewability. But that metric can include more than a flat rate of ads view and also account for time spent with viewable ads. Hi company is measuring beyond the IAB standard into 3, 5, 15 and 30 second increments. In comparing sites, buyers can set their expectations and placements against the typical page hang times of users of a site or section. After all, one second of viewing time isn’t enough for some of the animated and rich media creative to cycle through their show.  

Measuring for viewability is not a light tech lift, Netzer says. “We have to identify the exact location of the ad on the page and then identify the size of the browser window, scrolling, to calculate if the ad is in a viewable area. And if multiple tabs are open, we have to take focus into consideration.”

Like all aspects of digital advertising, viewability measurement requires an achingly complex process to get at what should be basic accountability. But let’s hope it also moves publishers and advertisers to think harder about other basics like the look and feel of a page. A tech-driven medium in which all interaction occurred within a geeky browser interface left us with a Web with a terrible design aesthetic. The primacy of efficiency and utility over experience, the ability to measure revenue per page, led to Web sites that had all the visual appeal of NASCAR stock cars.

In my mind, there is a very good reason why so many of us have moved our content consumption to mobile smartphones and tablets. The experience is less cluttered and in many cases more enjoyable and engaging. These platforms remind everyone that design and experience matters, that whimsy, engagement and entertainment are all important. They remind us that Web as we have known it was built for business machines, experienced on desktops in offices first and foremost, and lived in an interface designed by engineers. The Web has always been incredibly efficient, useful, informative, deep, flexible and quick. Honestly, it has never been much fun.

 

Steve Smith is the editor of Mobile Marketing Daily at Mediapost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.

Read more: http://www.mediapost.com/publications/article/175592/beeing-seen-chasing-viewability.html#ixzz1vurvQoiT

Google’s consumer surveys are bringing in one publisher $5,000 a month

Read the original post at: http://thenextweb.com/google/2012/04/12/googles-consumer-surveys-are-bringing-in-one-publisher-5000-a-month/

12TH APRIL 2012 by NANCY MESSIEH

Back in March, we told you about one of Google’s latest products – self-serve consumer surveys. According to Journalism.co.uk, one small US publisher has added a neat $5,000 a month to its revenue, thanks to the product.

In case you missed it, this is how the the service works, available only to US publishers for the time being:

1. You create online surveys to gain consumer insight
2. People complete questions to access premium content
3. Publishers get paid as their visitors answer
4. You get nicely aggregated and analyzed data

Google gets $0.10 per question from market research companies, while online publishers walk away with half of that. Google does place a condition, that if readers don’t want to answer the question, the publisher has to provide an alternative such as signing up for an email alert.

The Texas Tribune is one of about twenty publishers who have signed on to use the service, along with Pandora, AdWeek, The New York Daily News, and others.

The Texas Tribune, however, has actually been using it for the past eight months, long before Google publicly announced it.

The surveys have been placed in the newspaper’s Data section which brings in 60% of the site’s 600,000 unique visitors per month, mostly through search engines. It’s that 60% of the Texas Tribune’s readers, coming in specifically via a search engine, who will see the Google-powered survey.

To gain access to the content they were looking for, readers can either answer one question, or if they choose not to, they can provide their email address, to receive a minimum of one email alert. They are of course left with the third choice of not doing anything at all – but that means no data for them.

Speaking to Journalism.co.uk, the Texas Tribune’s April Hinkle defends the choice saying that readers “have to give to get”, adding, ”All the information on our site is free, and we thought this would be a good test.”

Despite what may appear to be a somewhat controversial tactic on the surface, the Texas Tribune hasn’t received any complaints. Most readers don’t seem perturbed by the idea of handing over anonymous data of their own in exchange for data they’re looking for.

Publishers are not the only ones who stand to gain from Google’s product. It provides a cost-effective way for researchers to come by the data they need, and for the end-user – you – it seems like a far more appealing alternative to the increasingly common paywalls used by major publishers.

Unlike paywalls, however, according to PaidContent, it doesn’t take much more than using a Chrome extension like AdBlock to bypass the survey. So while the Texas Tribune’s figures certainly do speak of the potential the product has to bring in money, it certainly may need a tweak or two.

 

The Google Mobile Playbook

Launched April 26, the Google Mobile Playbook is a resource describing Google's vision of the mobile landscape, what any business can do to be part of it and the depth to which mobile tech is reaching into our everyday lives. Statistics and case studies fill the Playbook.

What the document really focuses on is how the on-the-street business should embrace digital to increase sales. It shows the need for someone to be available to help these businesses use mobile effectively. This isn't a toy. This is serious tech with the possibility of serious ROI.

As an aside, the design of the site was intended primarily for tablets and mobile devices. Works perfectly well on a laptop or desktop, but it's apparent that this is a mobile first presentation. Attaching downloadable pdf. Download Themobileplaybook

http://www.themobileplaybook.com/

 

Prescription for Patch: Become an All-in-One SMB Marketing Solution

See the original post at:

http://streetfightmag.com/2012/04/20/prescription-for-patch-become-an-all-in-one-smb-marketing-solution/

 

 20 APRIL 2012 BY KIRK CARAWAY

Kirk Caraway is a guest author.  

There has been a lot of criticism hurled in recent months at AOL’s hyperlocal news experiment Patch. It seems that some new “dramatic” tidbit is always showing up in the trades about how Patch is failing.

Some of this criticism is deserved. I don’t think the folks at Patch would claim there haven’t been mistakes made. But part of the reason it’s in focus is that the company makes an easy target for those in the news business who are shell-shocked by the changes transforming the industry.

I think there is a lot of value in the network approach to hyperlocal news. Many small startup publishers are challenged by the technical details of web publishing — and by the need to offer the kind of polished, powerful, digital product that online readers have come to expect. Tech and design can suck up huge amounts of time and resources. By centralizing the technical details, Patch achieves an economy of scale, and frees its local editors to concentrate on content.

Putting content aside, though, it seems the big problem for Patch is sales. With only $20 million in reported revenues for 2011 across the 850+ sites, it’s clear that something is missing. This report from Business Insider quoted a Patch sales team member who said that 70 percent of salespeople were not hitting their targets. Another report estimates that the average member of Patch’s 152-person outside sales team is only bringing in $52,022 a year in ad revenue.

Patch’s problem is the same one that affects many other local news operations: in pinning its focus so heavily on display ads, the company isn’t offering local businesses the kind of comprehensive marketing service they really need.

Let’s back up a minute. Before the web, newspapers were the kings of local. If a you had a local business and needed to get the word out, you just called up the newspaper to place an ad. It was that easy. But newspapers don’t have the monopoly they enjoyed in the past. Not only are there many other sources for local news, newspapers also have to battle for readers’ attention against Facebook, YouTube and the entire Internet, as well as 500+ channels of television, Netflix, video games, etc. The days when a local business could successfully market itself to new customers by simply buying an ad in one publication are gone. Yet online news organizations — including Patch — are still by and large using the same old newspaper advertising model.

The mission of any newspaper or other advertising-supported media operation is this: Help your clients communicate. That is what they pay for. In today’s media world, display advertising is just one method of communication. These days social media, public relations, search engines and other online marketing vehicles all play a role as well (in addition to advertising). Those in the local news business might despair at this fragmentation, but they are actually missing a huge opportunity.

If you talk to local business owners about all of these online promotional vehicles, you will find that most of them are confused and frustrated. They know they should be using Facebook and Twitter, or updating their websites, or doing more PR, or sending out email blasts. They are constantly hit up by salespeople promising to put them on the front page of Google, or selling them Yellow Pages listings online, or a hundred of other types of advertising. But they don’t have the time or the knowledge to handle all of these things. Too often they fall for scams, or rely too heavily on one vehicle, only to find that it doesn’t pay off.

Unlike other local start-ups, [Patch] has the resources to build this kind of integrated system, and can use the power of its network to create effective marketing and sales programs to push out to all their sites.

Businesses don’t need more online advertising options. They need a solution. The real opportunity is to offer businesses a service that bundles together as many of these promotional vehicles as possible into a simple, low-cost package that makes it easy for them to communicate with their customers.

The service I envision is one where a business manager can do something as simple as writing an email, and have that message pushed out through multiple channels. He or she can write, “Hey, we’re having a sale today!” and have that message automatically formatted into an advertisement on the news site. In addition, it could also be pushed out to his or her blog, as well as posted to Facebook, Twitter, Google+, etc. In the process, that same message could be emailed out as a press release to all the local news media and/or blasted out to the business’ customer email list.

The next step would be to integrate this message into the news site. Press releases can be automatically imported in the site, and displayed as sponsored blog posts. Those messages that have dates tied to them can be included in the site’s event calendar. Messages could also be marked as coupons or specials, and given different display options, or included into the news site’s email newsletters and social media pages. The service could even create local advertising networks to place these ads on other sites, or allow clients to book and manage ads on Google, Facebook, Bing and others.

If business managers are too busy or not savvy enough to pump out the messages themselves, then a fully managed service could be offered to do it for them. Now, you have something that is worth a lot more than CPM-based banner ads.

There are other services available that try to make it easy for business to update different social networks in one step. But the advantage local news publishers would have with a system like this is the ability to combine their clients’ communications with advertising and content, and present them to a local audience. Just as advertising alone is not the answer, neither is social networking. This is where local news sites like Patch can offer a service that others can’t.

If Patch decided to go this route, the company would be well-positioned to make the service work. Unlike other local start-ups, it has the resources to build this kind of integrated system, and can use the power of its network to create effective marketing and sales programs to push out to all their sites.

But to get there, Patch will have to change its advertising-centric mindset and focus on providing a service with real value to local advertisers. No business can be successful unless what it offers to its target customers is something they need. Solving their clients’ communications needs would go a long way toward patching the hole in AOL’s ship.

Kirk Caraway is founder/publisher of CarsonNow.org, and mother site of the Nowtown Network that includes SouthTahoeNow.com. He grew up in the newspaper business, and is an award-winning writer and editor. He started building and managing local news websites in 1994, and has witnessed firsthand the evolution of local online news. He can be contacted atkc@carsonnow.org.

 

Study: 40% of SMB Sites Lack Phone Numbers

Read the original post at: http://www.screenwerk.com/2012/04/16/study-40-of-smb-sites-have-no-phone-number/

By Greg Sterling

Implied Intelligence is a company that generates and enhances local databases. I spoke to founder Marc Brombert several weeks ago about the company’s services and capabilities. As an illustration he offered to perform a number of tests. I suggested a comparison of the accuracy of local search sites.

Implied Intelligence completed that study and sent me the results a couple of weeks ago. I wrote up the methodology and results of that test at Search Engine Land. Here’s a brief recap . . .

Using a data set of 1,000 local businesses (with websites) in the US, Implied Intelligence compared a number of leading local search sites along several criteria:

• Coverage (was the listing present)
• Number of duplicates
• Accuracy of information
• Richness of information (presence of additional information beyond business name, address and phone)

The results were a surprise: Superpages and YP.com beat Google Maps for overall accuracy and completeness. However, reviews were not part of the content comparison. Here’s the final, overall ranking:

As a separate exercise, Implied Intelligence looked at more than 8 million local/SMB websites in March of this year and found that most had relatively little content. Indeed, 40% didn’t feature a phone number and half didn’t have an email address:

–One page websites: 22.4%

–Websites with email addresses: 49.6%

–Websites with e-mails from same domain: 30.5%

–Websites with e-mails on first page: 23.8%

–Websites with phone numbers: 60.4%

–Websites with local phone numbers: 49.3%

–Websites with phone number on first page: 32.4%

–Websites with local phone number on first page: 24.8%

More than 15 years after the mainstreaming of the Internet most SMB websites are still weak and thin. These businesses are under-utilizing their sites and undermining themselves by failing to give customers multiple obvious ways to contact them.

 

About Greg Sterling

Greg Sterling is the founder of Sterling Market Intelligence, focused on the Internet’s impact on offline consumer behavior. He is senior analyst for Internet2Go, an advisory service from Opus Research tracking the evolution of the mobile Internet. Sterling is also a contributing editor for  Search Engine Land, the leading online publication about the search marketplace.

Until he left in 2006, Sterling ran BIA/Kelsey’s Interactive Local Media program. Before ILM he was a producer at TechTV. Prior to TechTV, Sterling was part of the pre-launch editorial team at AllBusiness.com. And way back in the 1990s, Sterling was a practicing attorney — before leaving law to join the manic world of online marketing.

He is frequently cited and quoted in leading US publications regarding the search, local and mobile markets.

Follow Greg     Connect with Greg on LinkedIn.

Showcase of Creative Facebook Timeline Cover – Part II

See the original post at:http://www.hongkiat.com/blog/creative-facebook-timeline-covers-part-2/

By Singyin Lee.

Our last post on 40 (Really) Creative examples of Facebook Timeline Covers gathered a lot of feedback and comments from our readers. In between producing the next post for your reading pleasure, we checked out some of the links that were shared and suggested by you, and we really really liked what we saw.

For this second part feature, here is a showcase of some 33 designs that really caught our attention. And if you are still hungry for more, we have no qualms about you checking out the prequel to this post as well as the comments section for more links to awesome Facebook Timeline Covers. Oh, and if you are new to what you can do with the FB Timeline Cover, perhaps this Facebook Timeline psd template will help you get things moving. Now onto the list!

Recommended Reading: Creative Facebook Timeline Cover – Part I

513art. It took me a while to figure this out but yes, you are looking at a photo-taking session behind the lense of a classical camera.

Afdhal Ys. First there was the 404 error; and here we have the ‘Server not found’ version. I wonder what’s next.

Amber Saenz. This is pretty much the best result one can get from a vanity search. Awesome!

Arek Wroblewski. Watch Calvin and his imaginary pet tiger Hobbes come to life in this astonishing piece of work.

Gabriel Masliah. Is he on Facebook or underwater? No matter, he can be both on his Timeline Cover.

Bernard Fisher. We have come far from the negative-developing, monochromatic photos of the pre-camera phone era. Doesn’t mean we can’t use the idea still.

Brian A. Frette. The next time this guy gets pulled over and asked for his license and registration, maybe he can refer the officer to his facebook.

Chris Pereira. Here’s a new twist to the "Where’s Wally?" game. Instead of finding ‘Chribby’, can you find which of the pictures is not of him?

Cody Cosmo Kelderman. Betcha this 1932 lunch atop a skyscraper was an interesting one for Cody.

Craig Graham. Is it trying to turn her into an Oscar statuette?

Daniel Reeve. I hate this game but I love what candy-fed Dan did with it on this Cover.

Đức Lê. So much luvvvv..

Ekkapong Techawongthaworn. It’s the clothes, accessories and gadgets that make the man nowadays.

Gabriel Fort. Omigosh, do you see that? There’s still space for apps here!

Giorgio Voulioti. It’s no c-cret that advertising space is available here.

Graziono Vincini. He literally lost his head over this idea!

Konrad Dobson. Let your imagination run wild and your Timeline Cover would run out of space in no time.

Krister Nielsen. Fee, Fi, Fo, Fer. I smell the blood of a web designer!

Lambros Hitiris. Almost there, bro. Just a little bit more.

Marouane Nouira. I’ve finally found an excuse to put that Samsung Galaxy S2 tutorial to good use!

Matthew Inman. Inside, Oatmeal minions are the same like us, at least under the X-ray machine.

Mujtaba Jaffari. A friendly reminder that the best processor around is still the human mind.

Myriam Heneine. Le Happy Tree Friends still give me nightmares til today.

Rafa Ferro. Ouch, that must have hurt!

Ryan Riccitelli. You lookin’ at me, kid? Now I know how the toys in Toy Story feel.

Saint Clair Family Estate. Nothing like a bottle of wine to put things in perspective.

Sebi Covaci. An artistic take on ‘Face’book.

Vikram Dhiman. I know which of the X-men he wants to be.

Wesley Nazeazeno. Between my finger and my thumb, the head rests.

Zuhair Ahmed. A sketch that delivers the message: Everything we have under social media today came from human thought.

Facebook Timeline Cover Template (PSD)

Like what you saw? Got any idea for your own Timeline Cover but can’t imagine going through all that trial-and-error to get it in the precise position? Again, you can download our Facebook Timeline psd template to help the process along. So, what are you waiting for? Time to unleash your creativity!

You might like:

1. Facebook Timeline Cover: 40 (Really) Creative Examples
2. 5 Must-Know Facebook Timeline Tips/Tricks
3. How to Rename Facebook Page Vanity URL [Quicktip]
4. Showcase of Creative Moleskine Art

Singyin Lee

Singyin is Hongkiat.com's staff editor. She has a love-hate relationship with words, writers and the Web. When she is not busy plotting the doom of those who regularly produce erroneous writing, she can be found studying how digital tools can help enhance the learning experience in classrooms.

5 Mobile Advertising Myths

Read the original post at:http://mobileadvertisinghub.com/5-mobile-advertising-myths/

 

Spending on mobile advertising is growing fast, but many companies are still wondering if mobile advertising is a fad, an expensive experiment, or whether it’s a new way of reaching customers for the long-term.

Just as with any new innovation, there are often confusing myths and misconceptions surrounding the technology and often obscuring people’s view of the opportunities.

Don’t let these myths hold you back from pursuing mobile advertising:

• “It’s too expensive.” Reality: mobile advertising is among the most cost-effective and accountable marketing that you can do. Admob recently moved to a market-driven model where advertisers bid for ad space, and the result was that clicks are now as low as $0.01. In addition, there are plenty of options for advertisers to build a customized mobile advertising campaign that delivers the right results at a cost-effective price. You can choose from Cost Per Click (CPC), cost per impression (CPI) or cost per thousand Impressions (CPM) to align your mobile advertising budget with your goals.
• “Customers won’t buy on mobile.” Reality: The size of the U.S. mobile advertising market reached nearly $800 million by the end of 2010, and the worldwide market for mobile advertising is expected to grow to $13.5 billion in 2015. Surely all of these advertisers aren’t spending money without expecting to see a return. More importantly, customers are becoming increasingly comfortable with buying on their mobile devices. Just as people used to say that “Amazon can’t make money because people aren’t comfortable with buying online,” people are only going to get more comfortable with making purchases from their mobile phones and mobile devices. Mobile advertising is going to be a big part of the future of eCommerce, and the companies that embrace this medium now will have an advantage.
• “People ignore mobile ads.” Reality: in many cases, mobile ads are harder to ignore than online ads and can have a higher click-through rate. According to a recent study of mobile ads for the financial services industry, mobile ads achieved a 19% click-through rate (compared to a click-through rate of less than 1% for desktop banner ads). One reason is that people relate to their mobile devices differently than they do to a desktop computer – a mobile device creates a more intimate and personal relationship with the user, serving as a guide and almost like an extension of the person’s personality and interests. Instead of being one of several banner ads competing for a person’s attention, mobile ads can get “up close and personal” in a way that other online advertising cannot.
• “Mobile advertising only works for apps.” Reality: some of the most powerful mobile advertising campaigns have been for products and services other than applications. Companies from Starbucks to Diesel jeans to Coldwell Banker Realty have used mobile advertising and mobile marketing to build awareness, promote products and strengthen customer relationships without the goal of selling apps.
• “Mobile advertising is complicated.” Reality: any new marketing technique can be tricky when you are trying it for the first time. Fortunately, there is a fast-growing array of tools and service providers to help companies leverage mobile advertising. This is a fast-growing market with many mobile ad developers seeking to serve the growing demand, and various platforms available to deliver your company’s messages to mobile device users.  Another important application of mobile advertising is the possibility of location-based mobile advertising to put highly relevant messages in front of customers based on where they are located and often, what type of buying decision they are considering.

As more companies get comfortable with the realities of mobile advertising, we expect to see more brands capitalizing on the opportunities to connect directly with customers with mobile ads. Don’t let outdated myths and misconceptions hold your company back from these new opportunities.

What’s your take on this? What myths and misconceptions about mobile advertising have you encountered, and how did you overcome them?

How to do Keyword Research

 See the original post at:http://www.affiliateprograms.com/blog/how-to-do-keyword-research/

 

Apr 16, 2012 by Karol K in Getting Started

 

Keyword research is the most crucial task for every affiliate marketing campaign you might conduct. No matter if you’re after the natural search rankings or the paid listings (like Google AdWords), your road always starts at keyword research.

 

There’s only one main rule to keywords research, actually – you simply need to find some keywords that are both popular and low on competition.

 

Popular means that many people are searching for the keyword on a daily basis. Low on competition means that there aren’t many competing sites for the keyword.

 

There are different opinions circling around, but generally a popular keyword is one that gets more than 400 searches a day, and low on competition means that there are 30,000 competing sites or less. However, your experience may vary.

 

When you do keyword research we advise you to focus on these five main tools:

 

Google Trends and Google Insights for Search

 

Both of these tools give you a broad look into a given market, so you can see what the major trends are, and what you can expect in the near future.

 

(Let’s use “lose weight” as an example.)

 

Google Trends will let you know what the overall trend for this niche is, and point out some of the important events on a timeline.

 

 

 

Google Insights for Search will show you some more info about the geographical distribution of a given niche’s popularity and the top related searches for your keyword phrase.

 

You can filter the results by region, country, date, and category. On top of that, you can compare two or more searches.

 

 

Google Keyword Tool (GKT)

 

This is the most popular keyword tool online. Once you have your seed keyword ready – a keyword from which you want to start your main keyword research – you can go to this tool to do the main part of the work.

 

GKT lets you filter the results by location and language. Plus, there are also some advanced customization features. When you search for a phrase you’ll get a table containing various pieces of information about your keyword and others related.

 

The features GKT provides make it the place where you can do your research from start to finish – to the point where you have a number of popular and low on competition keywords.

 

 

Wordtracker’s Free Keyword Tool and Microsoft Advertising Intelligence

 

You can use this last pair of tools to make sure that what you’ve found in GKT is indeed valuable.

 

How To Build a Keyword Universe

 

Wordtracker’s tool is a web based app – like you’d expect. Microsoft’s, however, is an Excel 2007/2010 add-in. You can download it for free, but you need to sign up for an adCenter account in order to use it.

 

Once you have your keywords ready you can finally launch a search engine campaign or an advertising campaign, whichever you have in plan.

 

What’s your favorite way of doing keyword research? Feel free to share.