ITZ Publishing

Why People Go Online - eMarketer

Why People Go Online - eMarketer.

Why People Go Online

JULY 17, 2009

Learning and fun top the list.

If idle hands are the devil’s workshop, the Internet is a pretty hot place.

According to Ruder Finn, 100% of US Internet users surveyed in Q2 2009 went online to pass the time.

Other popular reasons were education, connecting with others, researching and sharing.

The least common intentions when logging on were to make purchases, manage finances, comparison shop and join causes.

“Intent is the new demographic,” said Kathy Bloomgarden, Ruder Finn co-CEO. “Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies.”

Overall, Ruder Finn divided online activities into six categories, listed from most common to least:

• Learn
• Have fun
• Socialize
• Express oneself
• Advocate
• Do business
• Shop

Men were more likely than women to go online for business, entertainment and to keep informed on news and current events.

Women, in turn, were more likely to use the Internet to advocate for a cause or issue, express themselves and socialize.

More than two-thirds (69%) of young adults ages 18 to 29 posted comments on social networking sites, 55% played games and 50% went online “specifically to rage against a person or organization.”

Seniors were nearly twice as likely as young people to manage their finances, and 65% of seniors went online to be part of a community.

Sarah is Searching for Citisins who Want to Print their own Tourist Guide : The Next Women

Sarah is Searching for Citisins who Want to Print their own Tourist Guide : The Next Women.

Sarah is Searching for Citisins who Want to Print their own Tourist Guide Recently, we were introduced to Sarah, the model tourist in the new Startup Citisins, that wants to revolutionize the enormous tourist guide industry with a technology that allows for a Do-it-Yourself Custom made guide, by selecting your own hotspots on an interface and get a printed version via a Printing-on Demand tool. The founders of Citisins are young and ambitious and have seen the success of the Offbeat Guides. Citisins was a finalist of the Rising Sun Startup Rally at The Next Web conference. Right now they are looking for beta-testers: travellers all around Europe to test the first version. They are especially looking for citisins in the following cities: Amsterdam, Barcelona, Berlin, London, Paris, Madrid, Milan and Rotterdam.