I am a regular reader of Larry Chase's newsletters. They are short, well-informed, and typically focused on a single topic.
I've posted a good representative sample below. If you want to subscribe to Larry's newsletter you may do so for free here.
To see the post on Larry's website, go here.
9 Internet Marketing Resources Worth Your Time
There are too many self-proclaimed Internet Marketing Expert bloggers telling you what to do, and there are too many newsletter/Twitter feeds simply regurgitating what someone else said. We typically ignore that stuff. No time for it.
Below are some of the topflight news resources we read daily because they serve up the latest Internet Marketing skinny in a hurry.
Please forward this newsletter to a colleague. If you are that colleague, I welcome you. I also invite you to subscribe at no charge here.
Now, without further ado, here's Sr. Editor Janet Roberts with those Internet Marketing resources worthy of your most valuable asset, your time. Take it awaaay, JR ...
1. Social Fresh
The writers of this blog know Social Media inside and out. We look to their posts for a dose of reality about what's working and what isn't, detailed case histories of Social Media success, which social networks live up to their hype and which aren't worth your business investment.
Contributions come from the staff of Social Fresh, a Social Media marketing training and education company, along with other practitioners in the field who are actually making money in Social Media.
We read ReadWriteWeb's daily email recap for smart insights into what's happening now in Social Media, the digital economy and new technology.
Other publications cover the same territory, but ReadWriteWeb's writers demonstrate a deeper understanding of these issues, offering detailed explanations and historical context or interviewing newsmakers not often quoted in other publications.
Hands down, All Things Digital has the best headlines of all the sites we patrol regularly. They convey each story's news value and inject a little sass, smarts and attitude at the same time. This makes its content stand out from all the other blogs and email newsletters covering the digital world.
Here's one intriguing headline: "Another Social Bookmarking Start-Up? Wince. Wait, These Two Are Actually Interesting." Here's another: "The ZuckerBump: Facebook Shares Climb After Founder Takes the Stage."
Beyond the headlines, AllThingsD delves into the business aspects of the typical tech story, reflecting its writers' chops as reporters for The Wall Street Journal. Besides the regular news stories, we also look for in-depth interviews with tech movers and shakers for insights we don't get anywhere else.
4. Get Elastic
This blog, produced by the makers of Elastic Path ecommerce software, is one of the outstanding sources for news, tips and hands-on advice about every aspect of running ecommerce programs.
Get Elastic's writers test-drive payment systems, tools and checkout engines, report on A/B and multivariate tests, and comb the web for useful articles and infographics to help you do your job better, whether you're in web analytics, email marketing, SEO/SEM/PPC or Social Media.
This blog and email newsletter take content curation to its highest level. Instead of covering the entire waterfront of digital media news, Jay Baer or his designated hitters choose a single news story — FB metrics, for example, or productivity tools — and analyze it for its meaning and impact on marketers. If you're trying to reduce your information overload, this is the place for you.
Launched in the UK in 1999, Econsultancy is a must-read for anyone who wants a top-level, global resource for digital marketing and ecommerce. The writers are knowledgeable and experienced and write in plain language instead of "marketing speak" and buzzwords.
The URL above points to Econsultancy's US edition of its Digital Marketing Blog (with recaps available via email newsletter), which we monitor for its hype-free news coverage, analysis, reviews of new tools and platforms, stats and research reports.
Twitter feeds we like:
7. Eric Ward, content-linking expert and publisher of LinkMoses Private, tweets high-level advice and comment on link-building do's and don'ts.
8. Unbounce tweets great links to tips, articles and infographics to create better landing pages and generate higher conversions.
9. Rebecca Lieb mixes entertaining commentary on digital marketing with links to her presentations on behalf of her company, Altimeter Group.
Want more Twitter suggestions? Check Top Twitter Picks and Lists for Internet Marketers in my Internet Marketing Resource Center.