Brill's Journalism Online and ITZ Publishing Forge Alliance.
By Jennifer Saba
Published: June 29, 2009 11:15 AM ET
NEW YORK Journalism Online, the company founded to help publishers charge for content, and ITZ Publishing have announced a partnership to work with small and medium-sized newspaper companies.
The Portland, Ore.-based consulting firm ITZ Publishing is advising Journalism Online affiliates about their usage and traffic patterns in order to help determine what content to charge for.
"Greg Swanson and the ITZ Publishing team have been market leaders in developing breakthrough solutions for news publishers," Steven Brill, co-founder of Journalism Online, said in a statement. "We're going to take that expertise and the company's analytic strengths and world class tools and put them to work for Journalism Online's affiliates across the country."
Journalism Online's strategy is to give publishers a variety of tools and options to charge for content including the ability to implement micropayments. The company, also founded by former Wall Street Journal Publisher Gordon Crovitz and cable executive Leo Hindery Jr., does not advocate pushing all content behind a pay wall.
"There is an enormous opportunity for news publishers to generate subscription and other revenues from readers online, while still attracting a large audience of people accessing news for free and providing advertisers with significant opportunities," Crovitz said in a statement. "The marketing and data analysis expertise of ITZ Publishing will be especially valuable to publishers in retaining a large number of unique visitors and page views online while converting many free users to paying subscribers."
ITZ Publishing was founded by Greg Swanson, the former director of interactive media sales for Lee Enterprises. The company includes The Dallas Morning News, The Denver Post, and The Philadelphia Inquirer among its customers.
"There's no higher priority today for publishers than the creation of strategies to maximize subscription and other paid content revenue opportunities," Swanson said.
Jennifer Saba (jsaba@editorandpublisher.com) is an E&P senior editor.
By Jennifer Saba
Published: June 29, 2009 11:15 AM ET
NEW YORK Journalism Online, the company founded to help publishers charge for content, and ITZ Publishing have announced a partnership to work with small and medium-sized newspaper companies.
The Portland, Ore.-based consulting firm ITZ Publishing is advising Journalism Online affiliates about their usage and traffic patterns in order to help determine what content to charge for.
"Greg Swanson and the ITZ Publishing team have been market leaders in developing breakthrough solutions for news publishers," Steven Brill, co-founder of Journalism Online, said in a statement. "We're going to take that expertise and the company's analytic strengths and world class tools and put them to work for Journalism Online's affiliates across the country."
Journalism Online's strategy is to give publishers a variety of tools and options to charge for content including the ability to implement micropayments. The company, also founded by former Wall Street Journal Publisher Gordon Crovitz and cable executive Leo Hindery Jr., does not advocate pushing all content behind a pay wall.
"There is an enormous opportunity for news publishers to generate subscription and other revenues from readers online, while still attracting a large audience of people accessing news for free and providing advertisers with significant opportunities," Crovitz said in a statement. "The marketing and data analysis expertise of ITZ Publishing will be especially valuable to publishers in retaining a large number of unique visitors and page views online while converting many free users to paying subscribers."
ITZ Publishing was founded by Greg Swanson, the former director of interactive media sales for Lee Enterprises. The company includes The Dallas Morning News, The Denver Post, and The Philadelphia Inquirer among its customers.
"There's no higher priority today for publishers than the creation of strategies to maximize subscription and other paid content revenue opportunities," Swanson said.
Jennifer Saba (jsaba@editorandpublisher.com) is an E&P senior editor.
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