ITZ Publishing

Prescription for Patch: Become an All-in-One SMB Marketing Solution

See the original post at:

http://streetfightmag.com/2012/04/20/prescription-for-patch-become-an-all-in-one-smb-marketing-solution/

 

 20 APRIL 2012 BY KIRK CARAWAY

Kirk Caraway is a guest author.  

There has been a lot of criticism hurled in recent months at AOL’s hyperlocal news experiment Patch. It seems that some new “dramatic” tidbit is always showing up in the trades about how Patch is failing.

Some of this criticism is deserved. I don’t think the folks at Patch would claim there haven’t been mistakes made. But part of the reason it’s in focus is that the company makes an easy target for those in the news business who are shell-shocked by the changes transforming the industry.

I think there is a lot of value in the network approach to hyperlocal news. Many small startup publishers are challenged by the technical details of web publishing — and by the need to offer the kind of polished, powerful, digital product that online readers have come to expect. Tech and design can suck up huge amounts of time and resources. By centralizing the technical details, Patch achieves an economy of scale, and frees its local editors to concentrate on content.

Putting content aside, though, it seems the big problem for Patch is sales. With only $20 million in reported revenues for 2011 across the 850+ sites, it’s clear that something is missing. This report from Business Insider quoted a Patch sales team member who said that 70 percent of salespeople were not hitting their targets. Another report estimates that the average member of Patch’s 152-person outside sales team is only bringing in $52,022 a year in ad revenue.

Patch’s problem is the same one that affects many other local news operations: in pinning its focus so heavily on display ads, the company isn’t offering local businesses the kind of comprehensive marketing service they really need.

Let’s back up a minute. Before the web, newspapers were the kings of local. If a you had a local business and needed to get the word out, you just called up the newspaper to place an ad. It was that easy. But newspapers don’t have the monopoly they enjoyed in the past. Not only are there many other sources for local news, newspapers also have to battle for readers’ attention against Facebook, YouTube and the entire Internet, as well as 500+ channels of television, Netflix, video games, etc. The days when a local business could successfully market itself to new customers by simply buying an ad in one publication are gone. Yet online news organizations — including Patch — are still by and large using the same old newspaper advertising model.

The mission of any newspaper or other advertising-supported media operation is this: Help your clients communicate. That is what they pay for. In today’s media world, display advertising is just one method of communication. These days social media, public relations, search engines and other online marketing vehicles all play a role as well (in addition to advertising). Those in the local news business might despair at this fragmentation, but they are actually missing a huge opportunity.

If you talk to local business owners about all of these online promotional vehicles, you will find that most of them are confused and frustrated. They know they should be using Facebook and Twitter, or updating their websites, or doing more PR, or sending out email blasts. They are constantly hit up by salespeople promising to put them on the front page of Google, or selling them Yellow Pages listings online, or a hundred of other types of advertising. But they don’t have the time or the knowledge to handle all of these things. Too often they fall for scams, or rely too heavily on one vehicle, only to find that it doesn’t pay off.

Unlike other local start-ups, [Patch] has the resources to build this kind of integrated system, and can use the power of its network to create effective marketing and sales programs to push out to all their sites.

Businesses don’t need more online advertising options. They need a solution. The real opportunity is to offer businesses a service that bundles together as many of these promotional vehicles as possible into a simple, low-cost package that makes it easy for them to communicate with their customers.

The service I envision is one where a business manager can do something as simple as writing an email, and have that message pushed out through multiple channels. He or she can write, “Hey, we’re having a sale today!” and have that message automatically formatted into an advertisement on the news site. In addition, it could also be pushed out to his or her blog, as well as posted to Facebook, Twitter, Google+, etc. In the process, that same message could be emailed out as a press release to all the local news media and/or blasted out to the business’ customer email list.

The next step would be to integrate this message into the news site. Press releases can be automatically imported in the site, and displayed as sponsored blog posts. Those messages that have dates tied to them can be included in the site’s event calendar. Messages could also be marked as coupons or specials, and given different display options, or included into the news site’s email newsletters and social media pages. The service could even create local advertising networks to place these ads on other sites, or allow clients to book and manage ads on Google, Facebook, Bing and others.

If business managers are too busy or not savvy enough to pump out the messages themselves, then a fully managed service could be offered to do it for them. Now, you have something that is worth a lot more than CPM-based banner ads.

There are other services available that try to make it easy for business to update different social networks in one step. But the advantage local news publishers would have with a system like this is the ability to combine their clients’ communications with advertising and content, and present them to a local audience. Just as advertising alone is not the answer, neither is social networking. This is where local news sites like Patch can offer a service that others can’t.

If Patch decided to go this route, the company would be well-positioned to make the service work. Unlike other local start-ups, it has the resources to build this kind of integrated system, and can use the power of its network to create effective marketing and sales programs to push out to all their sites.

But to get there, Patch will have to change its advertising-centric mindset and focus on providing a service with real value to local advertisers. No business can be successful unless what it offers to its target customers is something they need. Solving their clients’ communications needs would go a long way toward patching the hole in AOL’s ship.

Kirk Caraway is founder/publisher of CarsonNow.org, and mother site of the Nowtown Network that includes SouthTahoeNow.com. He grew up in the newspaper business, and is an award-winning writer and editor. He started building and managing local news websites in 1994, and has witnessed firsthand the evolution of local online news. He can be contacted atkc@carsonnow.org.

 

5 Ways to Enhance Your Facebook Timeline Page With Images

Read the original post at Social Media Examiner here:

http://www.socialmediaexaminer.com/5-ways-to-enhance-your-facebook-timeline-page-with-images/

By Tim Ware
Published April 9, 2012 

Are you wondering how to visually enhance your Timeline Facebook page?

This article provides five actionable tips you can employ now.

The Visual Opportunity

When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding.

And when Timeline was rolled out for personal profiles, I also wrote how you cancustomize your cover photo and profile picture.

With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different.

Establishing a consistent look and feel across pages and personal profiles, Timeline for pages provides significantly more opportunities to create a visually compelling page, starting with the masthead.

Timeline page masthead: The cover photo, profile picture and custom tab images.

In this article, I focus on five key areas where imagery can be used most effectively:

• Cover photo
• Profile picture
• Custom tab images
• Highlighting posts
• Milestones

#1: The Cover Photo: Your Biggest Branding Opportunity

The most visually significant change in Timeline for pages is the addition of the cover photo, an 851 x 315 pixel area where you can upload a single image.

In creating your cover photo image, Facebook advises:

• Use a unique image that represents your page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to.
• Use the cover photo to bring a strong visual impact to your page by extending your brand with lifestyle imagery, product images or a description of your services.

For examples, see the Cairns & Great Barrier Reef cover photo (and profile picture):

Cairns & Great Barrier Reef uses an evocative photo to convey the beauty of the Great Barrier Reef.

Coca-Cola  cover photo (and profile picture):

Coca-Cola incorporates lifestyle imagery with its instantly recognizable brand.

Inhouse Advertising cover photo (and profile picture):

Inhouse Advertising uses the space for imagery and a description of their services.

What Facebook DOESN’T Want You to Do With Your Cover Photo

Facebook has strict guidelines about the cover photo:

• No promotions, coupons or advertisements
• It shouldn’t be primarily text-based or infringe on anyone else’s copyright
• No price or purchase information, such as “40% off” or “Download it at our website”
• No contact information, such as web address, email, mailing address or other information intended for your page’s About section
• No references to user interface elements, such as Like or Share, or any other Facebook site features
• No calls to action, such as “Get it now” or “Tell your friends”

I strongly advise you to adhere to the above guidelines. Facebook doesn’t state what it will do if your cover photo doesn’t follow the rules, but I wouldn’t want to risk finding out!

#2: The Profile Picture: The Hardest-Working Image on Facebook

In the previous page format, the profile picture was your page’s “hero” image, a 280 x 540 pixel area in the upper-left corner of your page.

What Facebook still calls the “profile picture” is now a 125-pixel square image that is inset into your cover photo in the lower-left area. The profile picture now does triple duty:

An extension of the cover photo.

The thumbnail icon that accompanies your posts on your page and other pages.

The main brand image used in the Facebook app for iPhones and other mobile devices.

It’s important to take all three contexts into account when creating your profile picture graphic, making sure the image works nicely with the cover photo, as your brand’s 50 x 50 pixel icon accompanying page posts, and on the Facebook mobile app.

Here are some fine profile picture examples:

Ben & Jerry’s profile picture integrates nicely with the cover photo, and makes a great thumbnail icon.

Ben and Jerry's profile picture integrates well with the cover photo.

The Macy’s page both integrates well with the cover photo (check out how they turn the square white profile picture into a Macy’s bag) and works as a well-branded thumbnail image.

Macy's cleverly integrates the profile picture and cover photo.

The Amsterdam Printing page does an excellent job of integrating the profile picture so that it extends the cover photo, and provides a great brand icon.

Amsterdam Printing does a great job integrating the profile picture and cover photo.

The Old Spice profile picture appears to be semi-transparent with the volcano extending into it.

Old Spice's profile picture appears to be semi-transparent.

A clever integration of your cover photo and profile picture is the challenge. For a detailed tutorial on how to more easily achieve an effect similar to what Old Spice, Amsterdam Printing or Macy’s Pages do, read my tutorial.

NOTE: Although the profile picture is displayed at 125 x 125 pixels, Facebook requires that the image you upload be 180 x 180 pixels, which it then resizes. And, of course, make sure your profile picture graphic is a square.

#3: Custom Tab Images: Make Sure You Take Advantage of These

This is one of the major improvements of Timeline for pages. Facebook has moved the navigation to your Facebook and custom tabs back to the top, below the cover photo. Where before you had your navigation as tiny 16 x 16 pixel icons with the tab name in the left column, now you have a maximum of four tabs prominently displayed at 111 x 74 pixels PLUS the tab name below the image.

Here are a few important things to keep in mind about the custom image tabs:

• You can’t change or reposition the “Photos” tab (which displays the most recently uploaded image).
• You can display a maximum of four tabs (including the Photos tab). Your remaining tabs are displayed when the user clicks the “arrow” icon to the right of the tab images.
• If you opt for fewer than four displayed tabs, the “About” info occupies the extra space.
  

  Armani has only two tabs displayed.

   

  

  The New York Times displays three tabs.

• You can create your own graphics for any custom tab images EXCEPTFacebook’s own apps (Photos, Notes, Events, Videos, Links).

TIP: Use the messaging in your custom tab image in conjunction with the tab’s title that displays below the Image. For example, on the HyperArts Timeline page, the custom image tabs and tab names reinforce each other.

HyperArts uses the custom tab images and tab names to reinforce each other.

How to Customize the Custom Tab Images

To edit your tab images, just click the arrow to the left of the three or four images.

To edit custom tab images, click the arrow next to the number of available tabs.

IMPORTANT: Page admins will see ALL of their tabs revealed by clicking the arrow. Other users will see a maximum of 12 tabs (including Photos), with 4 displayed and 8 hidden.

Next, mouse over the custom tab image you wish to change, and click the “pencil” icon that appears in the top-right corner and select “Edit Settings” from the contextual menu.

Clicking the "pencil" icon pops up the contextual menu.

In the pop-up dialog, click “Change”.

This will open a new tab or window where you see the current tab image.

Click “Change” to select and upload a new image.

Once you upload the new image and see it displayed in this new tab/window, return to the original tab/window.

Click the “Okay” button. Done!

Create Your Custom Tab Images to Fit Your Overall Branding

Make sure you pay attention to how all the graphic elements in your Timeline masthead work together to form a unified whole. You can even “control” what the Photos tab image is by reuploading the image you want there after any other images are uploaded. This is a bit obsessive, but it’s within your power!

Besides opting to display only three tabs, the New York Times has a cool correspondence between the red stairs and the “TimesTalks” custom tab image.

New York Times Timeline masthead.

On the HyperArts fan page, I went for the fully integrated, obsessive approach.

HyperArts goes for full visual integration and semi-transparent profile picture.

The Armani page goes minimal, and I like it. Notice they opt for only two tabs, keeping it simple.

Armani keeps it minimal, to great effect.

The Evian page creates a very nice unified branding with a clean design and consistent pink/white palette.

Evian's page has a clean and focused look, from cover photo to tabs.

On the American Express page, we see visually unified, icon-based custom tab images.

American Express uses informative icons for its custom tab images.

Strive to achieve a unified, compelling and eye-catching effect on your Timeline page masthead.

#4: Highlighting Posts to Create Visual Interest

Many users and page admins have found Timeline’s new way of displaying user and page posts cluttered, confusing and counterintuitive. Where before users could view all posts—by the page or by other users—in a chronological sequence, in the new Timeline format this sequence is broken up and often hard to follow.

However, page admins can use the new “highlight” feature to bring a bit of order to the chaos!

Use the Highlight Feature to Create Visual Organization

You can highlight any page status by clicking the “star” icon that appears in the top-right area when you mouse over one of your updates. (To remove the highlight on a status, just click the Highlight star again.)

Highlight a page status to attract attention and provide visual organization.

When you highlight a page status, it then occupies two columns in your Timeline, breaking up the monotony of the two columns as well as attracting more attention to that particular status.

The highlighted status, with its strong image, expands to two columns.

Tip #1: If you want each month more clearly delineated visually, you can edit the date of a highlighted status so that it appears first or anywhere in the chronology you want it to appear.

Tip #2: If your status update includes a Photo Album, the update will display the first image and include below it a row of thumbnails of the other pictures in the album, as you can see on the Livestrong page.

Livestrong status update with Photo Album.

Highlighting is a great way to combat the visual chaos of Timeline’s layout.

#5: Create Milestones to Make Your Page “Sticky”

Another way to break up the two-column layout and create a more compelling experience is to use the new “Milestones” feature.

Brands can create Milestones—incorporating pictures and text—for various significant events in their histories. Check out how the Macy’s Page and the Ford Page use Milestones to visually organize their content and keep users on the Page with great archival photos.

Macy's uses Milestones to create a more compelling page.

Ford utilizes Milestones to create interesting content and add variety to its Timeline.

And The New York Times Page has a wealth of content from which to create Milestones, in both one- and two-column formats.

The New York Times makes great use of Milestones.

How to Create a Milestone on Your Timeline Page

To create your first Milestone, just click on the “Milestone” option where you create status updates.

Click "Milestone" to create your first Milestone.

Before you can create Milestones, you have to establish a benchmark date—birth year, company started, company founded, etc. Facebook makes this easy by displaying a pop-up dialog the first time you click the “Milestone” link.

Select one of the available options for your page subject's inception.

Once you establish an inception date, you can then create Milestones. Of course, I encourage you to utilize imagery in your Milestones and create as many as you want, the more the merrier!

The takeaway: Imagery takes center stage in timeline!

As you can see from the above examples, the new Timeline for pages format provides far more opportunities for visually branding your page. It’s up to you to take advantage of these opportunities.

ABOUT THE AUTHOR, Tim Ware                                                                                           

Tim Ware is the owner of HyperArts, a San Francisco Bay Area Web development company that also specializes in Facebook custom tabs and application development. 

 

7 tips & cheat sheets to help you implement the new Timeline

Read the original post on SocialBrite.com at http://www.socialbrite.org/2012/03/26/tips-cheat-sheets-to-help-you-implement-the-new-timeline/

Socialbrite has not yet switched over to the new Timeline — but we will by Friday!

It’s time to leap into action — the switchover happens Friday

Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers, educators, journalists, general public.

Editor’s note: Facebook is switching over all nonprofit and business pages to the newTimeline format this Friday, March 30. Because so many organizations haven’t yet made the move, or are still figuring out the best approach, we’re devoting this week to help you get ready to make the transition smartly. Contact Socialbrite if you need help.

In this series:
• Tuesday: How to shape your nonprofit’s message in Timeline
• Wednesday: Tips on maximizing the new Timeline
• Thursday: What story should you tell in Facebook Timeline?

Also:
• Make Facebook Timeline about your community
• How to create Facebook Timeline covers for your nonprofit’s supporters to use
• 11 ways Facebook Timeline changes your content strategy

Guest post by Beth Kanter
bethkanter.org

If you are an administrator for your organization’s Facebook page, you’ve no doubt noticed the alert that invites you to preview the look of your new page with the option of publishing it for all the world to see. Between now and March 30, only page administrators can see the changes, if you haven’t set it live yet. On Friday, Facebook will flip the switch for everyone. Many large nonprofits and big brands already have.

Livestrong is one of the nonprofit early adopters that has published its brand page using the new format. Others are exploring and testing and fixing glitches or simply checking out the new features, like the administrator’s dashboard. Time is runnnig out, so you have a few days left to review the changes, figure out a strategy and implement the changes.

Recommendations on optimizing your new Timeline

Here are my suggestions:

1Strategy and work flow. Understand how the changes impact your editorial strategy and how you will administrator the page. I shared a couple of resources and tips that you can use to have a brief strategy discussion with your team. After you have identified how you will integrate your branding strategy, revise your editorial/content strategy, and administrative work flow, you’re ready to get into some nitty gritty.

2Take the tour. Block out an hour to sit down and take the tour and preview your page. I would print out a copy of this useful guide published by Facebook that summarizes the feature changes. Go through the tour and take notes. See if your old profile image works with the new format. You might also want to check out how some brands have already implemented the changes. Mashable has this post on preparing for your new page.

A new feature, pinned posts, stays at the top of your page for 7 days. Think of them as your old landing tab.

3Bye bye default landing tabs. You’ll also notice that the landing tabs have now disappeared. This is a change that some nonprofits do not like. But there is a new feature called “pinned posts,” which are posts that remain at the top of your Timeline. Think of these pinned posts as your old landing tab. A pinned post stays at the top for only seven days. So this is where you’ll have to figure what your weekly call to action is. Looks like the emphasis is squarely on engagement vs. getting new likes.

4Profile and cover images. Many nonprofits may not have the graphic designer resources and will needed to take a DIY approach, while others will need to provide their designers with nitty gritty information like image size for the cover image. Here’s aquick cheat sheet. Also keep in mind that there are some important rules around the cover image about what information you can or can’t include.

5Administrative dashboard. Facebook has given us a nice administrative dashboard that lets us see our metrics and fan activity in an easy-to-scan screen. If you aren’t measuring how your content is engaging and resonating with your fans as part of your content strategy decision-making, hop to it. Here are some tips and ideas to get you started. Remember, to get the best results you need both real-time and trend data.

6Private messaging to administrators. Your page administrators will be able to communicate privately with fans using the page identity. This will make it easier for a team approach to managing your fan page community. It will be good think through how you will handle and manage private communications with fans.

7Prepare for your launch. Plan out how you want to launch your brand to your fans. What are you going to say about it? How are you going to get the word out on your page and other channels. I put together a small pinboard of the resources in this post to help you plan for the change this week.

What’s your plan for switching to the new format?  Share in the comments below.

Beth Kanter is a visiting scholar with the Packard Foundation. Republished frombethkanter.org.

20 free, awesome social media monitoring tools

Read the original post on the excellent blog http://www.socialbrite.org here:

http://www.socialbrite.org/2011/01/11/guide-to-free-social-media-monitoring-tools/

 

 

 

Take the pulse of the social Web by hitting these rich targets

Ready for a listening program? There are a wealth of free monitoring tools to choose from.

 

10 social media monitoring tools: a downloadable flyer

Free monitoring tools may fill your needs if you work for a small nonprofit or your business has no need for more sophisticated services (coming tomorrow). Just remember: Free monitoring tools aren’t really free — they require an investment of staff time and analysis.

 

And a word of advice: Don’t begin with the tools. Begin with a strategy — a social media game plan. Think of this as a multi-step process: Listen, learn, engage, act and measure. Listening is only the first step — you need to take action on what you discover. (Socialbrite can help you with an integrated approach to social media.) 

(And so can ITZ Publishing!)

Here is our Guide to Free Social Media Monitoring Tools. Have your own favorites? Please share in the comments.

Monitor social campaigns

Wildfire: How is your brand performing in social?

1Wildfire, a startup focused on creating interactive promotions on social sites, last month launched Social Media Monitor, a tool that tracks and compares how brands are performing on Facebook and Twitter. Wildfire allows companies, small businesses, marketing agencies, nonprofits and bloggers to create their own branded interactive campaigns — including contests, giveaways, incentive-based surveys and sweepstakes — and to simultaneously publish them in multiple social networks and on their websites. More than 65,000 users have done so. As we understand this, the basic tools are free and Wildfire also sells premium services.

Monitor social networks & blogs

Social Mention: Widgets & social search

2Social Mention is a social media search engine that searches for keywords on social media platforms — including blogs, comments, bookmarks, events, news, videos and microblogging services — and provides metrics around keywords and “sentiment.” It also provides graphic illustrations or charts showing mentions per day or week. Download the free search bar for your browser and monitor anything from your brand to your cause. They also offer APIs and provide coding for your own keyword monitoring widgets.

Alternative:
• Collecta lets you enter any search term to receive real-time results for mentions in social media, in blog comments and on news sites.

Google Reader: Begin with a dashboard

3Social media monitoring begins with a dashboard. (See our Top 10 social media dashboard tools.) A good choice to begin your monitoring is Google Reader: Subscribe to the RSS feeds of top blogs in your sector, competitors’ sites, news sites, Twitter searches and more, all in one place. You can even subscribe to searches on sites like Flickr and YouTube, so you’ll get an update on any new image or video that matches your brand or cause. If the page you’re on doesn’t seem to have an RSS feed, try Feedyes.com. We also likeFeed Informer, which lets you splice multiple feeds together into one and filter for duplicates.

Alternatives: Bloglines, Netvibes.

BlogPulse: Take the pulse of the blogosphere

4BlogPulse from NM Incite is an automated trend discovery system for blogs that analyzes and reports on daily activity in the blogosphere. You can keep on top of key phrases, top blog posts, videos, key people news sources and more. But its real power lies in the options you have to track blog conversations based on topics or keywords. See which blogs, news posts, etc., are fueling the most conversations about your brand online.

Other blog monitoring services that should be in your arsenal:
• Technorati
• Google Advanced Blog Search
• IceRocket

Alltop: Identify the top blogs in your sector

5Alltop, Guy Kawasaki’s online magazine rack – or, more precisely, topic-based directory — lets you search for influential blogs in a given niche or subject. Add the feeds to your RSS reader and you have a more targeted monitoring process.

Monitor Twitter & Facebook

Hootsuite: Simplify your social efforts

6We’re fans of Hootsuite as a free tool that enables nonprofits and cause organizations to update multiple social media platforms (Twitter, Facebook) from a computer or mobile device. The free version lets you work with up to five social networks and two RSS feeds but is limited to one user for your organization’s account; it stores stat history for 30 days and is ad supported. For the paid version, see 10 paid social media monitoring services for nonprofits.

Alternatives:
• Tweetdeck
• Seesmic
• Cotweet

Twitter search options

7If Hootsuite or one of the other Twitter dashboard services doesn’t meet your needs, you have lots of other options to keep tabs on the Twitterverse. Here are a few:

• Twitter Advanced Search is the best way to ferret out tweets about a targeted sector. Look for keywords, search by location, date or with other filters.
• Track is a little-known Twitter feature that lets you track keywords and have them sent directly to your mobile phone as soon as they’re posted.
• Monitter lets you monitor Twitter for key words, phrases and topics being discussed online at a glance (though we still prefer Hootsuite for this).
• Twazzup is a dashboard program that monitors Twitter, Twazzup will let you know wheneer your keywords are mentioned in a tweet.
• PostRank analytics lets you uncover your influencers, identify which social networks give you the greatest traction and benchmark yourself against the competition.
• Pulse of the Tweeters uses data mining and sentiment analysis to mine millions of tweets and find the most influential people on Twitter around your cause or sector.
• Twitscoop lets you search and follow what’s buzzing on Twitter in real time.
• Twilert sends you emails when it sees keywords on Twitter that you specify.
• Sideline from Yahoo! allows users to create and group custom queries by topics of interest.
• PeerIndex is another option to help you discover authorities and opinion makers around a particular topic.
• MyTweeple checks out your Twitter account and analyzes who is following you back — a good way to monitor reciprocal relationships.
• MentionMap is a visualizer tool that lets you assess the most influential Twitter users in various sectors.
• Twitterfall is a great way to keep up on conversations about an event, or an online chat, using hashtags. You can also use its geolocation panel to see discussions in a geographic area.

Facebook Search: Explore FB conversations

8There are rich conversations taking place about your sector on Facebook right now. So don’t overlook Facebook Search as a monitoring tool. Unearth the people on Facebook who are talking about your brand or cause. Use the Facebook search field and then choose “Posts by Everyone” in the left navigation. You may find new Pages to Like and new people to interact with.

• Openbook may also be useful in turning up mentions of your brand in Facebook status updates.

Monitor upcoming events

Plancast: Stay on top of upcoming events

9Like many of my colleagues, I’ve ditched Yahoo’s Upcoming and moved to Plancast. You can subscribe to get an RSS alert on any new event that matches keywords you select. Keep track of events thrown by your competitors, or stay on top of conferences you may want to attend or co-sponsor.

Monitor with alerts

Google Alerts: Your real-time personal assistant

10Nearly every plugged-in user these days knows about Google Alerts. When Google’s vast army of bots discover a new blog entry or news story that contains a keyword or phrase you specify, it will send you an alert in a time frame you designate: immediately, daily or weekly. What’s more, you can receive alerts via feeds sent to your RSS reader. Enter the topic you want to monitor, then click preview to see the type of results you’ll receive. Keep current on your brand, cause, sector or industry — and, of course, mentions of your own name. Also keep in mind that Google Alerts tracks only content indexed by Google.

Related:
• A new service, Google Realtime Search, lets you search the social Web (chiefly Twitter) and create email alerts for search terms.
• TweetBeep is sort of a Google Alert for Twitter. It uses search.twitter.com site for mentions of up to 10 keywords or phrases you specify and will send you emails.

BackType: Track comments & influencers

11BackType Alerts is a free service that sends you email updates whenever a search term is mentioned in a comment. Somebody trash your brand in a blog comment? You’ll want to know right away. BackType will also show you your Twitter influencers who are sharing related links.

Update: BackType was acquired by Twitter in 2011 and is now closed.

Yahoo Pipes: Mash up your content feeds

12Yahoo Pipes is a powerful tool that lets you aggregate and remix content from anywhere online. Its visual interface makes it fairly easy to use. You can use it in innumerable ways — for example, to track Twitter for mentions of your brand, to monitor multiple feeds or to alert you only when feed activity meets a certain activity threshold. For a good example of Yahoo Pipes in action, look at this Social Media Firehose tool, which lets you track your brand or product mentions across a slew of social media sites.

Northern Light: Roll your own search alerts

13Remember the days when editorial filtering counted for something? Northern Light Search has been around forever, it seems. A business research tool, it indexes more than 800 news sources and publications, like the Wall Street Journal and PBS NewsHour, and some 1,600 authoritative industry blogs. They write: “We have editorially honed the content to include only business sources and to exclude the shopping and other consumer sites that clog your results on other search engines.” It offers support for full Boolean queries as well as saved search and alerting capabilities. You can create Search Alerts via email or RSS to help you track subjects you care about.

Monitor with social search

Addict-o-matic: Check the buzz about a topic

14Addict-o-matic lets you instantly create a custom page with the latest buzz on a given topic. The browser-based tool offers a one-stop customized site for seeing results across multiple social media channels.

Alternatives:
• Guzzle reads hundreds of feeds on social media sites every second to help you keep abreast of stuff you care about.
• Buzzoo is a buzz aggregator drawing from multiple sources.
• BuzzFeed sports a robust buzz-detection algorithm.
• Twendz, a free tool from Waggener Edstrom, piggybacks off Twitter Search to offer user sentiment in real time.
• Social Seek will tell you who’s making the most noise about your brand.
• How Socialble? sizes up how visible your brand is on the social Web.
• Mon.itor.us is a free website, server and traffic monitoring service.
• See more choices under Twitter, above.

MonitorThis: Browse 26 search engines

1577elements’ monitorThis is a meta-search engine (remember those?) that let you comb through 26 search engines to look for blog posts, news articles, photos, tags and tweets on a specific subject. You may be surprised by some of the results on the more obscure search engines.

Alternative:
• Keotag lets you search multiple search engines, create social bookmark links around a topic or see who has used your brand as a tag.

Monitor comments & forums

Comment Sniper: First mover advantage

16If you have the staff to help manage your brand’s reputation in a deep way, then Comment Sniper is worth a look. Comment Sniper offers you a way to build targeted traffic to your site at no cost by giving you the opportunity to be the first to comment on relevant blog posts about your brand or sector. You set up blogs you want to monitor, and Comment Sniper sends you a desktop notification or text message to your mobile device whenever a new post goes up. Check this tutorial on how to make the process more efficient.

coComment: Keep track of conversations

17coComment is a Web service and Firefox plug-in that helps you keep track of blog comment threads. Whenever there is an update, such as a new follow-up comment, coComment notifies you instantly. It’s a handy service that saves you the trouble of checking back on blogs that don’t offer a comment notification feature.

Alternatives:
• Commentful is another Web service that helps you keep track of blog comments.
• Omgili (Oh my God I love it) forum search engine lets you find communities, message boards and discussion threads about any topic.
• co.mments helps you keep track of conversations.

BoardReader: Monitoring 50,000 forums

18Not all forums and message boards are indexed by Google.BoardReader is a community search engine that crawls forums, blog posts, images and microblogs. It’ll also let you know when a new forum starts specifically to discuss your brand or organization.

Other forum search & alert tools:
• Boardtracker
• Big Boards
• Yuku Find

Monitor trends

Google Trends: Take the long view

19Google Trends gives you a measurement of the impact that bloggers or a campaign has on a brand. The tool measures the level of interest in specific topics based on searches people conduct over a period of time. One interesting facet is that you can compare multiple sites in the same sector and see the geographic regions where a keyword is most popular.

Related: With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and other properties.

Other choices:

• Trendpedia blog search from Attentio
• Social Trends from Viralheat

Monitor Web pages

WatchThatPage: Keep a watchful eye

20Sometimes you’d like to know when updates take place to an important Web page — say, your Wikipedia page or key pages on your competitors’ sites. Instruct WatchThatPage to keep tabs on any Web page, and you’ll receive an alert any time a change is made to the page.

Alternative: Copernic Tracker ($40)

More free social media monitoring tools

Several companies offer free, limited accounts for commercial tools through the “freemium” business model — not just a free trial but an ongoing free basic service — including:

• Alterian SM2 allows you to search up to five terms with a total limit of 1,000 results, however, there are no real-time alerts, geography or language filters or advanced searches.
• Trackur
• Looxii

JD Lasica works with nonprofits, social change organizations and businesses on social media strategies. See his profile, visit his business blog, contact JD or leave a comment.

 

Facebook Timeline Cover: 40 (Really) Creative Examples

First posted on http://www.hongkiat.com. Read the original post here:

http://www.hongkiat.com/blog/creative-facebook-timeline-covers/

By Alvaris Falcon Filed in Inspiration

Just if you didn’t know, Facebook Timeline is the latest feature that was introduced in the recent Facebook Conference, F8. It’s generally a complete overhaul of the profile page with the new ability to view your status updates in a list sorted by time, hence the name.

With this new feature comes a new way of introducing yourself though graphic other than profile photo, and we call it Timeline Cover. And yes, what you can expect is thousands of facebookers try to be creative with their new timeline cover, spawning the hype all over the web.

In this showcase we’re gonna show you 40 awesome and creative timeline covers which either inspire you, amaze you or just make you burst out into laughter.

Also, at the end of the article, we are going to throw in a Facebook time PSD template to guide you creating one accurately. Have fun with them and enjoy being creative with yours!

Facebook related articles:

• 20 Facebook tips/tricks You Might
• 10 Tips & Tricks For Your Business’s Facebook Fan Page
• Better Facebook Fan Page: Essential Tips, Apps and Examples
• more..

 

Kay Int Veen. Nice use of Polaroid-style photo to introduce the profile owner! The new Facebook Timeline is actually a virtual board for you to show off your creativity, so toy around with it and show to others how creative you are!

Aly Moffatt. Creative photo with creative usage. You won’t know what’s happening by just looking at her photo in status page, but you will get shocked once you see her profile/timeline page!

Andrew Grojean. Yes, this is a timeline cover, see carefully. What a neat and amusing trick!

Nirajan Bom Malla. One of the timeline cover’s tricks that went viral is to use the screenshot of other social media site as the cover. Google+ in Facebook, will this be possible in future?

Antonio Fadda. Brilliant combination of the profile photo and the timeline cover, and yes, it’s creative.

Delphin Hauchard. Nicely adjusted profile photo and the timeline cover, what a great way to show the best moment of life.

Dustin Thaxton. Willing to show not just the single best moment of life? With timeline cover and some Photoshop works you can get more great moments of life glued onto the cover!

Eduardo Calvo. I just like this one. It’s creative, amusing and warmful at the same time.

Emanuele Bartolomucci. Very sleek way of introducing the timeline feature and the profile owner.

Enk Shahbaz Mehdi. People might start selling the timeline cover’s space as ads, will it be possible?

Oliver Alexander. And the Internet does not disappoint you, Enk Shahbaz Mehdi, but I think this was intended to be a good joke. Anyway, poke if interested!

Eyal Shahar. Fake 3D is one of the best tricks to show off your design skills, inspiring work!

Fabio Maravilla. Such a neat and detailed trick! Look at the smallest piece in the profile photo, cute!

Florim I. Qerimi. I thought it was some sort of hypnotism at the first time I’m looking it.

Gianmarco Carrieri. What a simple and sweet integration of profile photo and timeline cover.

Giuseppe Draicchio. You will never know he is doing the contact with the extraterrestrial creature by just looking at his profile photo!

Manoj Varghese Mathew. Feeling less creative? Just draw what you can think of, and it will become a creative cover!

Menteş Nihat Baran. I’m always curious about the difference between touching the alien’s finger and touching the God’s finger.

Helbert Campos. Nice blending between the real life photo and cartoonic graphic, you can even see the page owner’s shadow rendered in the profile photo!

Jeremy Bronson. It’s a big head! But wait, whose head is it? Nice one indeed.

Jerome Vadon. A beautiful way to introduce yourself with a sleek background and some sexy fonts.

Jessica Barnard. Vintage means viral, don’t you know it?

Johnny Gigantic. Probably a masterpiece, except that you won’t get much meaning by just looking at his profile photo.

Jörgen Bröms. With such a serious looking profile photo, you won’t expect his timeline cover to be so amusing.

Robert Falkén. A simple message cloud will tell that you are creative.

Lanfranco Nantele. Another nice attempt with message cloud, but in a more artistic way.

Leo Lee. What will happen if I touch on the profile photo?

Louise Lundberg. The reaction of the photo is just awesome.

Maarten Walraven. You wouldn’t know a shark is approaching him if you didn’t see his timeline cover!

Nagaraj Vijayarangan. And this guy is not as lucky as the one showcased above.

Maurizio Mazzanti. He’s trying to understand what’s happening with his new timeline cover.

Mohammad L. Azzam. Stay hungry, stay foolish, stay creative.

Murat Çizer. I like this one, to be honest.

Niels Langeveld. Perfect integration between the timeline cover and profile photo, it’s royal!

Oliver Elsner. If you want to show your creativity while remaining the professional look, go for this style.

Ori Hasson. You know, classic game never stop to impress people.

Richard Kårström. If my eyes are still functioning well, I can see a guy coming from it.

Rudolfo Nobre. There’s certainly some physic between the timeline cover and the profile photo.

Scott Lamb. It feels good for sure.

Tom Lambie. I’m sure I am a geek as I understand this joke.

Bonus: Do It Yourself!

So you have enjoyed the entire showcase, and would like to get really creative on your timeline cover? You can actually do it now! ... you can activate the feature by walking though some very easy steps.

We want you to focus just on the cover’s design, so we’ve created a Photoshop template exclusively for you to do the instant design and preview. Download it to make your editing process absolutely easier!

40+ Apps & Tools To Customize Your Facebook Pages

First published on http://www.hongkiat.com. Read the original post here:

http://www.hongkiat.com/blog/apps-tools-to-customize-facebook-pages/

By Cameron Chapman Filed in Web 2.0

Facebook now has over 800 million active users around the world. If it were a country, it would be the third largest in the world (right behind China and India), and more than twice the size of the United States.

So it’s pretty much vital for anyone trying to promote a product, service, event, or cause to create a Facebook page. While other social networks (Google+ among them) are making gains, Facebook is still the largest and most popular out there, and that’s unlikely to change in the immediate future (and besides, Google+ doesn’t even allow brand pages yet).

One of the biggest mistakes brands make when creating Facebook pages is to just use the default tabs and default content. They post nothing but self-promotional updates and have no realy ways of interacting with their fans. Basically, their pages are boring.

The answer to this common problem is to make use of all the custom content applications and tabs available for Facebook pages. You can add custom welcome tabs, video tabs, feed your blog or other RSS feed into your news feed, import your tweets, and a lot more. Finding the apps to do all this, though, is a bit trickier.

In this guide, we’ll show you some of the best apps for Facebook pages and how to best use them. While it would be impossible to cover every app available (there are thousands that can be used on pages), this post will get you started.

More related posts:

• Customizing Business’s Facebook Fan Page
• 20 Facebook Tips and Tricks
• Creative Facebook Timeline covers
• Integrate Facebook Open Graph With WordPress

 

Customizable Tabs

Creating completely custom tabs is the bread-and-butter of Facebook Pages. These apps make it easy to create completely custom tabs for just about anything.

First Impression

First Impression is North Social’s landing page app. The CMS built into the app makes it easy to create, edit, and update the page. It also includes the ability to customize the image and message that get posted when someone shares you page. Pricing for North Social apps is based on the number of fans you have (less than 1,000 fans is only $19.99 per month) and all accounts come with a 14 day free trial.

Welcome Tab

Welcome Tab is Involver’s landing page app. It makes it simple to create a custom branded splash page for your FB Page that invites visitors to become fans.

TabMaker

TabMaker is a free tool for creating custom tabs for your Page. You can create pages in a WYSIWYG editor, making it accessible for non-tech-savvy users. There are additional apps you can add to your tabs, both free and paid.

Social Candy

Social Candy offers content management and marketing tools for creating and managing professional, customized Facebook Pages, with no technical skills required. Subscriptions start at $29.99 per month, though you can try Social Candy for free.

ShortStack

ShortStack lets you create a number of specialized tabs for your Page, including fan-only content, sweepstakes and contests, custom contact forms, and more. They offer a number of widgets for adding functionality to your pages, including Flickr, images, voting, polls, virtual gifts, countdowns, iFrames, videos, and more. Their free account can handle Pages with up to 2,000 fans, and paid plans start at $15 per month.

Tabsite

TabSite is a fan page platform that lets you easily customize your Facebook page. It uses widgets to let you customize the content that appears on your custom tabs. Widgets available include everything from images and text content to YouTube channels, RSS feeds, and contact forms. They offer a free plan with up to 2 tabs per fan page, advertising in the footer, and a limited number of widgets. Paid subscriptions start at $5 per month, and there’s also a full white label option available.

Lujure Social Suite

The Lujure Social Suite offers a number of widgets and apps for customizing your fan page, including iFrames, YouTube, PayPal, Google Maps, Countdowns, Twitter, Live Chat, Tumblr, Real Estate, Skype, Vimeo, and more. Their free plan allows one tab and access to all the applications. Paid plans start at $30 per month and include all the applications, plus an unlimited number of pages and tabs.

Fan Page Engine

Fan Page Engine makes it really simple and easy to design your own custom tabs. They have a drag and drop interface for creating pages, offer “reveal” tabs (fan gates) to increase likes to your page, and they have help videos to guide you in creating your own tabs. Their Basic subscription starts at just $4.97 per month.

Video Players and Tabs

There are a ton of video players and tabs for Facebook pages out there, so we’ll only cover a few of them. If the ones below don’t do what you need, you can rest assured that there probably is an app out there somewhere that does, you’ll just have to do a bit more research.

YouTube Tab

The YouTube Tab, from TabFusion, lets you easily add a YouTube tab to your fan pages. While it’s not free, pricing is a reasonable $10 per year. It’s a very versatile tab that can be easily customized to fit your needs, and is already used by a number of high-profile brands, including DC Shoes, Nissan Japan, and Peugeot.

Video Channel

Video Channel from North Social lets you add and organize YouTube video content directly. You can customize the tab header, add a fan gate so visitors have to like your page prior to watching video content, commenting is optional on videos, and there’s management options for sharing. It requires a North Social subscription, which starts at $19.99 per month.

Video Premiere

Video Premiere is another video tab app from North Social that is focused on showcasing the release of new video by displaying a single large format YouTube video on your page. It includes fan gate functionality, a customizable header, sharing management, and optional on-page comments. It requires a North Social subscription, which starts at $19.99 per month.

Best YouTube Channel for Pages

Best YouTube Channel for Pages lets you display playlists or your channel and will show up to fifty of your most recent videos. The app is reasonably priced at $9.99.

Hubnut

Hubnut is a widget directly from Vimeo. Just create your Hubnut with your Vimeo videos and then paste the code it gives you into any custom tab that allows HTML.

Blip.tv Tab

Blip.tv Tab is another app from TabFusion. This one lets you includes your Blip.tv videos on your Facebook Page. The background image and text colors can be customized, and the app is only $10 for the year.

Vimeo Tab

Vimeo Tab is also from TabFusion. It only works with Vimeo Plus accounts, and includes all your videos and channels. The background and text colors of the app are customizable. Vimeo Tab is $10 for the year.

Contests

Running a contest on your FB page can greatly increase the number of fans you have if you run the contest well and get the word out. There are a number of apps that can help you run a contest or sweepstakes. It’s important to be very careful when running a Facebook promotion or contest, as it’s vital that you adhere to Facebook’s rules, or risk having your page deleted without warning. This is why using a third-party application can be a good idea, as they make sure everything is set up according to Facebook’s rules.

Votigo

Votigo offers a number of contest and promotion apps for your page, including photo and video contests, and a viral sweepstakes app. Both apps are still in beta, and are currently very inexpensive, at only a couple of cents per month.

ContextOptional Contest

ContextOptional offers a Contest app for adding a contest to your page. You can add photo contests, video contests, and essay contests (or a combination of the three) to your page, with the ability for fans to upload their own content and where fans can vote on entries.

ContextOptional Sweepstakes

ContextOptional also offers a Sweepstakes app, which gives you complete control over the design of your sweepstakes tab. You can gate entries with a requirement to like the brand page or provide an email address or mobile phone number. You can also control the number of entries per fan, and collect custom information from each entrant.

North Social Sweepstakes

The North Social Sweepstakes app lets you launch a sweepstakes in minutes on your FB page. It supports fan gates, includes tools for building your subscriber lists, and lets you embed a simple, customizable info-capture form. A North Social subscription is required.

Momentus Media Contest

The Momentus Media Contest app lets you create video, photo, and text-based contests, with winners decided by a judging process that you define.

Sweepstakes & Contests

Sweepstakes & Contests from Friend2Friend makes it easy to set up a sweepstakes or contest tab, including a form for collecting data, photo uploads, and more. Fan gates are also supported, as are newsfeed Share options to help word spread about your page.

Strutta Contests

Strutta Contests lets you create photo, video, audio, or text-based contests quickly and easily. Users can comment and vote on entries, share the contests through Facebook and Twitter, and four conest configurations are supported: public vote, judges pick, public vote for finalists with final winner picked by judges, or judges pick finalists and public votes on the winner.

Blog, RSS Feeds, and Other Imports

Feeding your blog or other RSS feeds directly into your FB page is a great idea. It means your page regularly has new content added, and also drives more traffic to your blog. You can also import your Twitter or other social network feeds directly into your Facebook page, which can greatly simplify keeping your page up-to-date. Some apps let you import the feeds directly to your newsfeed while others give you the option to just have it import to a tab.

Blog Tab

Blog Tab, a free app from TabFusion, lets you include your favorite blog within a tab on your page. You just provide the RSS or XML feed and Blog Tab does the rest.

Google+ Tab

The Google+ Tab, free from TabFusion, lets you import your Google+ stream as a tab within your Facebook page.

Tumblr Tab

Tumblr Tab, from TabFusion, lets you include your Tumblr blog as a tab within your Facebook page. The app is $10 per year.

Selective Tweets

Selective Tweets lets you update your Facebook status from Twitter, just by appending the #fb hashtag to the tweets you want to post. This way you’re not cluttering up your Page’s feed with tweets that may or may not be relevant.

North Social Twitter Feed

North Social’s Twitter Feed app makes it easy to import your Twitter feed into your fan page. It includes a customizable header, easy design interface, and management for sharing options.

Involver Twitter

Involver’s Twitter app syndicates your Twitter feed directly to your Facebook Page’s newsfeed. It requires a free Basic Involver subscription.

RSS Graffiti

RSS Graffiti syndicates RSS feeds to your Facebook wall. It can support multiple feeds and multiple walls, you choose the combination.

Involver RSS Feed

Involver’s RSS Feed app lets you syndicate your blog to the news tab on your Facebook page and automatically pushes updates to your fans’ news feeds. It’s included with a free Basic Involver subscription.

North Social RSS Feed

North Social’s RSS Feed app supports fan gates, have a customizable header, and includes the ability to customize the image and messaging when content is shared by your users. It requires a North Social subscription, starting at $19.99 per month.

eCommerce Tabs

The addition of ecommerce tabs to Facebook is relatively new. Until recently, the only way to sell things through Facebook was to redirect users to a different site to make purchases. Now, there are a number of apps that let you sell directly through Facebook (and, in some cases, other social media sites).

Owjo

Owjo lets you manage multiple storefronts on different social networks through a single interface. It even lets you host your store on other people’s websites by offering a cut of revenue. It’s easy to customize the look and feel of your site, has a completely secure payment platform, and even lets you create product bundles. It’s free to open an Owjo store, there’s no contract, and you only pay once you start making sales (you pay 7% of each sale plus normal credit card processing fees).

BigCommerce SocialShop2

BigCommerce lets you sell on a variety of platforms, including Facebook through their SocialShop2 app. You get a complete store on Facebook with point and click installation, a customizable display banner, real-time product search, and complete orders and returns right from Facebook. SocialShop2 is included free on all BigCommerce plans.

LunarStore

LunarStore, from LunarMods, is a freemium ecommerce app for Facebook that offers payment through PayPal or Amazon checkout and can be set up in as little as 15 minutes. There’s a free plan that has a 5% transaction fee but no monthly fee and allows for up to 50 products. Their paid plans allow for more items (and multiple photos for each item) and start at $19.95/month.

ShopTab

ShopTab is a Facebook app that includes inventory management, support for multiple languages and currencies, and FB share integration. Plans start at $10/month for up to 500 products. All the plans come with 24/7 support and a free 7-day trial.

Ecwid

Ecwid is an ecommerce widget provider that lets you easily set up a Facebook store in minutes. Ecwid can be integrated with virtually any site, including most common CMSs and even sites designed with programs like iWeb. In addition to integrating with Facebook, it also works with MySpace, Blogger, LinkedIn, Tumblr, Ning, and many more. You can use it with a variety of payment methods, including PayPal and Google Checkout, too. There are both free and paid plans with Ecwid, with the main difference being the number of products you can have (the free plan allows up to 100, while the paid plan allows up to 20,000).

Payvment

Payvment lets you set up a Facebook store for free. There’s a free version and two paid plans (starting at $29.95/month), with slightly different features for each. The main advantages paid plans have are that they automate promotion to fans and offer full analytics. All the plans allow for CSV catalog importing, social sharing through Facebook, Twitter, and email, setting of “featured” items, automated inventory control, and much more.

VendorShop

VendorShop is a free social shopping Facebook app with a number of useful features. You can have fan-only discounts to entice people to like you page, and shoppers don’t have to enable any apps to purchase from you. There are no subscription or transaction fees beyond standard PayPal fees to process your transaction.

Newsletter Signup Forms

It’s pretty important for brands to capture information about their fans outside of just Facebook. What happens if Facebook suddenly deletes your page or bans you? You will have lost the contact information of everyone who was a fan. That’s why it’s a good idea to make it easy for your fans to sign up for your newsletter from your page, and to encourage them to do so (exclusive newsletter-only offers are a great way to do just that).

MailChimp

MailChimp offers integration with Facebook in the form of a signup tab, embedding a signup form right on your Page.

Constant Contact Labs – Join My Mailing List

Constant Contact offers Join My Mailing List for setting up a subscribe form on your Facebook Page.

Other Interesting Apps

Depending on the type of page you’re creating, you might be interested in some of the following apps:

My Etsy

If you sell on Etsy, then the My Etsy app lets you add your Etsy store and/or favorites to your Facebook Page, with share functionality for each item. It also automatically posts to your news feed if one of your items is featured on the Etsy home page.

Genbook BookNow!

Genbook is scheduling software that can be integrated with Facebook to let people schedule appointments right from your FB page. It’s a great option for appointment-based businesses like salons, chiropractors, counselors, tattoo parlors, and more. A Genbook account is required to use BookNow.

Schedulicity

Schedulicity is another appointment and scheduling app that lets you connect with existing clients and lets them book appointments directly from Facebook.

PageLever

PageLever is an analytics suite for your Facebook pages. You can measure things like fan growth, mobile fans, comments, and likes, and lets you know which of your posts have performed best. There’s a free trial available, and after that plans start at $34 per month.

FAQ Page

FAQ Page makes it simple to create a F.A.Q. tab on your fan page. Enter questions and answers and it will automatically format them with a list of questions and accordian-format answers.

Poll

Poll lets you create quick polls for your pages. It’s easy to use and effective at collecting user consensus and data. Photos, videos, and links can also be added into polls, making it more versatile.

Conclusion

There are thousands of apps you can use on your Facebook pages, to do just about anything you want. With new support for iFrames, you can even embed entire web pages into your Facebook Pages, with little work other than setting up the initial page. Apps make it easier for non-tech-savvy users to create custom pages, though, and aren’t going anywhere in the immediate future.

What are your favorite apps, tools, and widgets for custom Facebook pages? Leave a comment below to share your finds with other readers!

48 Free Social Media Monitoring Tools

Originally posted on DreamGrow.com. Read the post here:

http://www.dreamgrow.com/48-free-social-media-monitoring-tools/

Priit Kallas 

If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.

I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:

Group A

Seesmic

Twitter account: seesmic
Seesmic is a suite of social media management and collaboration tools that provide everything to build their brands online. Seesmic has applications on every platform, including mobile, and a marketplace of third-party plugins. Seesmic gives you social media monitoring, updating and engaging in real time.

HootSuit

Twitter account: HootSuite
Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. HootSuite has the dashboard for your iPhone, iPad, BlackBerry and Android.

PostRank

Twitter account: postrank
Postrank has two tools. The PostRank Analytics (https://analytics.postrank.com/) gives you insight about your sites engagement scores and. Social engagement analytics covers over 20 of the top social networks. Find out who are your influencers, which content drives engagement, what posts are most impostant. And the best part is that you can also monitor your comperirors. You can connect PostRank with your Google Analytics to get even better results. PostRanks top ranked content (http://www.postrank.com/main) helps you to find most important blogs on any topic, use it to monitor your competition

Social Mention

Twitter account: socialmention
Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. It allows you to track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors over one hundred social media sites.

SocialPointer

Twitter account: socialpointer
SocialPointer is a real-time social media marketing platform for marketing agencies and individuals, It enables them to track, monitor and respond in real-time to relevant social mentions and user conversation. SocialPointer lets you monitor, listen, respond and engage.

SocialSeek

Twitter account: socialseek
Get all the latest tweets, news, videos, photos, and more on any topic you want in one place. There’s a Socialseek site for everything and you can even make your own. I found some of the news sources other tools missed.

Twazzup

Twitter account: twazzup
Twazzup is real-time news platform. It allows you to filter the news out of live Twitter content. It’s useful for understanding who are the influencers on a given topic and what are to trending sources.

TwitterCounter

Twitter account: Twitter
Twitter Counter is the number one site to track your Twitter stats. Twitter Counter provides statistics of Twitter usage and tracks over 14 million users. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers.

Wildfire Social Media Monitor

Twitter account: wildfireapp
Measure your performance. Glean insights about the growth of your social media fanbase on the leading social networks. With daily tracking, you have visibility into growth trends small and large. Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks. Alert system will inform you of meaningful trends and activity that’s relevant to your social presence.

Group B

Addictomatic

Twitter account: addictomatic
Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s a tool to keep up with the hottest topics, perform ego searches and get info on what’s up, what’s now or what other people are feeding on. You can personalize your results dashboard and keep coming back to your personalized results dashboard for that search. News pages provide the latest headlines on topics such as entertainment, politics, shopping, sports and more.

Blogpulse

Twitter account: blogpulse
BlogPulse is an automated trend discovery system for blogs. BlogPulse applies machine-learning and natural-language processing techniques to discover trends in the world of blogs. Different searches include basic, advanced, trend, URL and conversation tracker.

Boardreader

Twitter account: boardreader
BoardReader allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Boardreader is focused on creating the largest repository of searchable information for our users. Users can find answers to their questions from others who share similar interests. Our goal is to allow our users to search the “human to human” discussions that exist on the Internet.

Boardtracker

Twitter account: BoardTracker
Discover the influencers, monitor and protect your brand and reputation, find and engage your customers and critics. BoardTracker is a forum search engine, message tracking and instant alerts system designed to provide relevant information while ensuring you never miss an important forum thread no matter where or when it is posted.

CoTweet

Twitter account: cotweet
Free version is for individuals and organizations that manage a small number of Twitter accounts and need only basic features to engage and manage their conversations. Free version includes scheduling, conversation history, email notifications containing your latest mentions, team collaboration tools and access to Twitter follower profiles.

Facebook Search

Twitter account: facebook
Facebook search is notoriously bad and will not find much, but if you have nothing else to do then give it a shot. It relies heavily on your social graph so the results you get may not be meaningful for your target audience.

Google Alerts

Twitter account: Google
Google Alerts are email updates of the latest relevant Google results (blogs, news, etc.) based on your searches. Enter the topic you wish to monitor, then click preview to see the type of results you’ll receive. Some handy uses of Google Alerts include: monitoring a developing news story and keeping current on a competitor or industry.

Google Blog Search

Twitter account: Google
Whether you’re looking for Harry Potter reviews, political commentary, summer salad recipes or anything else, Blog Search enables you to find out what people are saying on any subject of your choice. Your results include all blogs. The blog index is continually updated, so you’ll always get the most accurate and up-to-date results.

Google Trends

Twitter account: gtrendz
Trends allows you to compare search terms and websites. With Google Trends you can get insights into the traffic and geographic visitation patterns of websites or keywords. You can compare data for up to five websites and view related sites and top searches for each one.

HowSociable

Twitter account: howsociable
Free monitoring tool for measuring your brands or keywords using 32 social networking sites. HowSociable provides a simple way for you to begin measuring your brand’s visibility on the social web.

Icerocket

Twitter account: icerocket
Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Enter keywords to see mentions trended over time. Trend Tool, enter items to see mentions trended over time. Enter up to five queries under Trend Terms. Type in the label you would like associated with each query under Display Labels. Search tool for blogs, web, Twitter, Facebook, news, and images.

Klout

Twitter account: klout
Klout’s mission is to help every individual understand and leverage their influence. Klout measures influence in Twitter to find the people the world listens to. It analyzes content to identify the top influencers.

Mentionmap

Twitter account: asterisqdataviz
Explore your Twitter network. Discover which people interact the most and what they’re talking about. It’s also a great way to find relevant people to follow. The visualization runs right in your browser and displays data from Twitter. Mentionmap loads user’s tweets and finds the people and hashtags they talked about the most. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters.

Monitter

Twitter account: monitter
It’s a twitter monitor, it lets you monitor the twitter world for a set of keywords and watch what people are saying. Just type three words into the three search boxes and within seconds you’ll start seeing relevant tweets streaming live.

NutShellMail

Twitter account: NutshellMail
NutshellMail lets you organize, monitor, and interact with all your social networks from a consolidated email digest delivered directly to your favorite inbox on a schedule that you choose. Nutshellmail supports Facebook, Twitter, LinkedIn, MySpace, and Ning.

Omgili

Twitter account: omgili
Omgili Buzz Graphs let you measure and compare the Buzz of any term. The Buzz is the percentage of the term out of the total number of discussions Omgili covered on a specific date.

Quarkbase

Twitter account: quarkbase
You can find out how good a site is, get comprehensive website details, discover competitors and analyze them. One can call Quarkbase ‘whois on steroids’ or ‘imdb for websites’, which provides detailed website information like people, traffic, similar sites, social comments, description, social popularity and much more.

Samepoint

Twitter account: samepoint
SamePoint.com tracks millions of conversations, taking place across in blogs and social media sites. SamePoint converts discussions into web pages, or permalinks, and organizes them within a tag cloud. SamePoint can serve as the nexus where the conversations meet, providing a single place for all discussions on a specific topic.

SharedCount

Twitter account: yahelc
Track your shares, likes, tweets, and more. Enter a web address of a page and find out how much it has been shared in different social networking and bookmarking sites. Currently includes Facebook, Twitter, Digg, LinkedIn, Google Buzz and StumbleUpon.

SocialOomph

Twitter account: socialoomph
Schedule tweets, track keywords, extended Twitter profiles, save and reuse drafts, view @mentions and retweets, purge your DM inbox, personal status feed — your own tweet engine, unlimited accounts.

StepRep

Twitter account: steprep
StepRep provides an overview of the conversations people are having about your business online. Anytime your business is mentioned, anywhere on the web, you’ll hear about it. Sources are scanned continuously to bring you the most complete and up-to-date data on how your business is perceived. The data is broken down and analyzed in reports that can help you target your marketing and increase your online customer engagement.

Surchur

Twitter account: surchur
Surchur is the ultimate dashboard to right now. The surchmeter shows you how popular a keyword is on different sources: surchur, blogs and twitter.

Technorati Blogsearch

Twitter account: technorati
Search Technorati and note the authority and rank of the blogs listed in the results. Authority measures the site’s standing and influence in the blogosphere. Rank shows what position this authority gives the site. It is not a very good tool for lesser known blogs as it misses a lot of great sites.

Tinker

Twitter account: tinker
Tinker helps you stay on top of your favorite events by showing you the latest buzz from Twitter and across the social web. Create or follow an event stream by choosing a keyword. An event could be anything: the Oscars, a new iPhone release, a movie premiere, a book launch, or a Superbowl party. Tinker also lets you search for the top news, topics and places people are talking about.

TipTop

Twitter account: twittiptop
TipTop Search is a Twitter-based search engine that helps you discover the best and most current advice, opinions, answers for any search, and also real people to directly engage and share experiences with. A search on any topic reveals people’s emotions and experiences about it, as well as other concepts that they are discussing in connection with the original search.

Topsy

Twitter account: topsy
Topsy is a real-time search engine. Topsy indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain. Topsy’s algorithms identify influencers for any searchable criteria, using these influence calculations to rank results. It displays results for related terms and articles, trending topics, identifies experts (influencers) and shows you trackback pages for everything in its index.

Trendistic (formerly Twist)

Twitter account: trendistic
Trendistic allows you to track trends on Twitter, similarly to what Google Trends does for Google searches. It gathers tweets as they are posted, filters redundant ones and compiles the rest into one-hour intervals. This way, it shows how the frequency of one to four-word phrases fluctuate over time. The result is a visualization of what’s popular Twitter users. You can enter a phrase in the search box to see how its frequency varies over time, or several different topics separated by commas to see how they relate: try comparing “skype” and “microsoft”(http://trendistic.com/skype/microsoft), to see how powerful it can be.

TweetBeep

Twitter account: tweetbeep
Keep track of conversations that mention you, your products, your company, anything, with hourly updates. You can keep track of who’s tweeting your website or blog, even if they use a shortened URL, Great for online reputation management, catching all your @replies and @mentions.

TweetPsych

Twitter account: TweetPsych
TweetPsych uses linguistic analysis algorithms (RID and LIWC) to build a psychological profile of a person based on the content of their tweets. The service analyzes your last 1000 tweets. It works best on accounts that are operated by a single user and use Twitter in a conversational manner, rather than simply a content distribution platform. Created by Dan Zarrella.

TweetReach

Twitter account: tweetreachapp
TweetReach measures the impact of social media conversations. Use it to understand how many people were reached by tweets about a topic on Twitter.

Twendz

Twitter account: waggeneredstrom
The twendz Twitter-mining Web application uses the power of Twitter Search, highlighting conversation themes and sentiment of the tweets that talk about topics you are interested in. Using the twendz application gives a glimpse into what’s on people’s minds and their emotional reaction. Mining Twitter conversations alerts you to brewing trends, conversation topics and points of view.

Twitalyzer

Twitter account: Twitalyzer
Analytics for social relationships. Twitalyzer knows who is in your social network and where they live, allowing you to be more targeted in your outreach efforts. Twitalyzer provides Twitter’s most robust benchmark reporting, ranking Twitter users ten different ways. Authored by Eric T. Peterson author and blogger.

Twitrratr

Twitter account: twitrratr
Twitrratr built a list of positive keywords and a list of negative keywords. It searches Twitter for a keyword and the results are cross-referenced against adjective lists, then displayed accordingly.

Twitter Grader

Twitter account: grader
Twitter Grader lets you check the power of your Twitter profile compared to millions of other users that have been graded. Just enter your Twitter username and you’ll get an instant grade and report. It looks at a variety of factors including the number of followers, power of those followers and the level to which you are engaging the community.

Twitter Search

Twitter account: twitter
Use Twitter Search if you need to find out what’s happening in the world beyond your personal timeline. Twitter Search lets you search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service. Advanced Search allows you to create your queries using many advanced operators.

Twitter StreamGraphs

Twitter account: JeffClark
A StreamGraph is shown for the latest 1000 tweets which contain the search word. You can also enter a Twitter ID preceded by the ‘@’ symbol to see the latest tweets from that user.

Twitturly

Twitter account: twitturly
Twitturly tracks the URLs flying around the Twitterverse and provides a real-time view of what people are talking about on Twitter. When someone tweets a URL, Twitturly applies it as a vote for that URL. The more votes a URL has in the last 24 hours, the higher it ranks on Twitturly’s Top100.

WhatHashtag

Twitter account: whathashtag
WhatHashtag is service that allows you to find the most used Twitter hashtags for the keywords you enter. Search for the keyword and you will automatically get the most popular hashtags used worldwide to discuss your topic. The result retrieves the last 1.000 tweets related to your keyword, and orders hashtags by frequency of use. Using WhatHashtag you will gain visibility when tweeting your opinions, being read beyond your followers in the most effective way.

WhoUnfollowedMe

Twitter account: whounfollowedme
Who.unfollowed.me is a service that helps you track your unfollowers, in real time, without waiting for a DM, or email. It allows you to check your unfollowers on your schedule, every 15 minutes, without waiting for an email or a direct message.

That’s all folk. If you know of a great free tool then please let us know in the comments.

 

Social And Email Top Growing Marketing Budgets For 2012

Read the original post on MediaPost here:

http://www.mediapost.com/publications/article/164416/social-and-email-top-growing-marketing-budgets-for.html

by Jack Loechner, 

 A recent StrongMail survey, conducted by Zoomerang in November, reflects the attitudes of business leaders about their planned marketing budgets, priorities and challenges for 2012, revealing a healthy outlook for marketing budgets with 51% of companies increasing and 41% maintaining current levels.

For the third year in a row, email marketing and social media marketing remain the top targets for increased spend. For the 2011 holiday shopping season, email marketers plan to focus on cross/upsell offers and promotion of in-store events.

Survey Highlights

• 92% plan to increase or maintain marketing spend in 2012
• 60% plan to increase email marketing budget; 55% social media; 37% mobile/search (tied)
• 45% cite data integration as primary email marketing challenge in 2012; 43% lack of resources/staff; 40% content management
• 48% cite increasing subscriber engagement as top 2012 email marketing initiative; 44% improving segmentation/targeting; 32% growing opt-in email list
• 68% plan to integrate email marketing with social media; 44% with mobile; 17% with search

Email marketing and social media were cited as the top two areas for increased marketing spend. According to the survey, 51% of businesses plan to increase their marketing budgets in 2012, and another 41% plan to maintain current levels.  Only 8% of respondents plan to decrease marketing budgets. Other areas of increased spend included mobile and search. Direct mail and tradeshows are top targets for decreased spend.

Plans For Increased Spending in 2012
Program	% of Respondents
Email marketing	60%
Social Media	55
Mobile	37
Search	37
Advertising	28
Direct mail	18
Tradeshows/events	18
Public relations	16
Source: Strongmail, November 2011

The top email marketing initiatives for 2012 are increasing subscriber engagement, improving segmentation and targeting, and growing opt-in email lists.

Top Email Marketing Initiatives for 2012 (% of Respondents Selecting Top 3)
Email Marketing Initiative	% of Respondents
Increasing subscriber engagement	48%
Improve segmentation & targeting	44
Growing opt-in email list	32
Integrating social media & social marketing	24
Implementing lifecycle messaging	20
Re-engaging inactive subscribers	19
Source: Strongmail, November 2011

Data integration is key to achieving these top priorities, but it is also identified as the primary email marketing challenge in 2012, followed by lack of resources and content management. These opposing data points represent an opportunity for email service providers to fill the gap, says the report.

Top Email Marketing Challenges for 2012 (% of Respondents)
Challenge	% of Respondents
Integration with customer data	45%
Lack of resources/staff	43
Content management	40
Maintaining high deliverability	33
Managing send cadence & frequency	29
Source: Strongmail, November 2011

More than two-thirds of businesses plan to integrate social media and email in 2012, versus 44% integrating mobile and email. The strong ties between email marketing and social media are also emphasized by the businesses that plan to increase investment in using email to drive growth in their social media channels, such as corporate Facebook and Twitter pages. 

Channels Planned for Integration With Email in 2012
Channel	% of Respondents
Social media marketing	68%
Mobile	44
Search	17
Display	14
Source: Strongmail, November 2011

More than a third of businesses plan to increase their investment in mobile marketing programs such as mobile apps and SMS alerts, but there is a lack of consensus on the primary value of this emerging channel.  Building customer and loyalty was identified as the top benefit, followed by expanded reach and awareness building.

Primary Values of Marketing Channels  (% of Respondents)
	% of Respondents Considering Valuable
Marketing Channel	Email	Social	Mobile
Awareness building	51%	64%	29%
New customer acquisition	38	36	23
Customer loyalty and retention	67	48	35
Reach new audiences	26	44	29
Driving revenue	44	14	26
Lead generation (B2B)	29	19	12
Not sure	3	11	24
Source: Strongmail, November 2011

Christopher Marriott, vice president of agency services at StrongMail, concludes that, “... while email marketing leads... in terms of increased investment in 2012... marketers need to overcome key challenges around data integration and resource constraints..."

For more information from Strongmail, please visit here, or to access the report PDF file, go here.

Read more: http://www.mediapost.com/publications/article/164416/social-and-email-top-growing-marketing-budgets-for.html#ixzz1mJcSvnjV

 

26 Promising Social Media Stats for Small Businesses

Originally posted on www.socialmediaexaminer.com- click here to read the original posting.

 

By Phil Mershon
Published November 8, 2011 

Is your small business “all in” with social media? New research shows incredible opportunity for small businesses.

Keep reading to discover why social media is changing small business for the better.

Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message.

Swiftly Changing Landscape

Social media marketing is a rapidly changing environment, as we all know. But the good news is that your customers are embracing social media as a normal part of their lives. Even the over-50 population is adapting at staggering rates.

The following 26 stats should impress upon you the importance of developing a social media strategy for your business.

#1: There are now more than 800 million active Facebook users, with over 200 million added in 2011. Notice the growth trend traced by Ben Foster.

Facebook is growing rapidly. Which side of the wave are you on?

Nielsen found the following in their 3Q 2011 Social Media Report:

#2: Over 80% of all Americans use a social network.

#3: Americans spend more time on Facebook than any other U.S.website.

#4: Approximately 40% of social media users access their accounts through mobile devices.

#5: Nearly 23% of online time is spent on social networks.

#6: Facebook is the top destination among social networks and blogs:

Nielsen found U.S.users spend nearly 10x more time on Facebook than Twitter or LinkedIn.

#7: Social media users are more active and influential offline:

Social media users are more active offline and have greater influence than their peers (Nielsen).

Key Takeaways:

1. Be sure you empower your online fans to be offline advocates;
2. Given the growing number of mobile social media users, consider how to best engage your mobile customers when you craft your posts for Facebook and LinkedIn (e.g., requiring shorter responses will get higher engagement).

What Does Facebook Say About its Users?

At Facebook’s recent F8 Developer Conference, Facebook shared the following statistics:

#8: More than half of Facebook users log in every day – that’s more than 400 million people.

#9: The average user has 130 friends and is connected to 80 pages, events and groups.

#10: There are 900 million objects that people interact with (pages, groups, etc…).

#11: Facebook hosts over 7 million apps, and over 20 million apps are downloaded each day.
 

#12: Around 75% of Facebook users are outside of North America with accounts available in 70 languages.

Key Takeaway:

The previous five statistics show the strong competition for eyeballs. A critical success factor for getting seen is consistency. There is a cumulative effect to your social efforts. The next stat highlights this.

#13: Comscore released a study earlier this year that showed how business brands that post at least once every day will reach 22% of their fans in a given week.

Comscore shows the impact of consistently posting to Facebook.

How Are People Using Social Media?

Experian recently released their 2011 Social Media Consumer Report. The following trends help paint a picture of how people are using social media.

#14: Experian estimates that 91% of online American adults (approx. 129 million) access some form of social media each month.

#15: And get this: 98% of 18- to 24-year-olds access social accounts monthly.

#16: This confirms their stat that college towns log on to Facebook the most.

#17: The average Facebook user spends 20 minutes on his or her account during each visit.

Note that Facebook users spend nearly twice as much time on the platform as Twitter users. The jury is still out on Google+, as data hasn't been accumulated to show the effect of the public release.

#18: A majority of Facebook users log in 3-4 times per week.

Notice that Twitter users are nearly as likely to login once per week as they are three to four times per week.

#19: One out of 5 social network users is likely to visit another social site after leaving one.

After visiting a social network, 45% of users will visit another social site, a multimedia site like YouTube or use a search engine.

Key Takeaways:

1. If college students are part of your target market, be sure to find them on Facebook;
2. Because many customers show a tendency to stay on social media sites, find ways to keep them engaged.

Small Businesses Moving Toward Social Media

So what are business leaders doing in light of the obvious shift toward social media in online behavior?

Zoomerang interviewed 1,180 small- to mid-sized business (SMB) decision-makers and 500 consumers in September to release this study in an attempt to answer that question.

#20: The 3 most important reasons small businesses leverage social media are:

• Connecting with customers
• Visibility
• Self-promotion

81% of small business leaders use social media to get in front of customers and find new customers.

#21: 44% of SMB decision-makers use social media.

This graphic highlights how important it is to integrate social media with your website, email and direct mail efforts.

#22: Of those SMB decision-makers who use social media, 86% use Facebook vs. 41% LinkedIn and 33% Twitter:

Small- and medium-sized businesses are investing the most effort in Facebook.

Takeaway:

Be sure to integrate your social media efforts with your website and mail efforts (online and offline).

Small Businesses Getting Results Without Spending Much

Social media is good for business, not just relationships. Mediabistro published an infographic produced by Crowdspring that reveals the following findings:

#23: 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn.

#24: 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow.

Twitter fans are more likely to buy from a brand they follow (Crowdspring).

#25: Small businesses don’t have to spend much to get results: Zoomerang found that nearly 60% of all small business decision-makers spend less than $100 on social media and 74% of businesses don’t employ anyone to manage their social media marketing.

Small business owners can get results without spending a lot of cash.

More Good News for Small Businesses

#26: Ning has found it only takes 20 people to create meaningful many-to-many interactions and bring an online community to a significant level of activity. That’s something almost any business can achieve.

Key Takeaway:

Don’t use the excuses of having a limited budget or a small fan base to prevent you from broadening and deepening your social efforts.

How to Bring It All Together

There are numerous conclusions to draw from these statistics. Clearly, small businesses are increasingly leaning on social media to grow their businesses. Many of your customers are using social media almost every day. The opportunities to connect directly with your customers are unprecedented, but so is the competition.

About the Author, Phil Mershon

Phil Mershon is director of events for Social Media Examiner. He is also strategic marketing consultant specializing in customized events, mission-driven campaigns and creative communication strategies

12 Google+ Marketing Tips From the Pros

Originally published  at www.socialmediaexaminer.com. Here is the link...

http://www.socialmediaexaminer.com/12-google-marketing-tips-from-the-pros/#

 

By Cindy King
Published December 26, 2011

Are you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You’ve come to the right place.

We asked 12 experienced social media professionals to share their best tips on Google+ for business with you.

Here are 12 ways you can use Google+ to promote and market your business.

#1: Personalize your page URL

Ben Pickering @bpicks

Carly Simon’s 70′s hit “You’re So Vain” gave vanity a bad name. But using a so-called “vanity URL” can be a smart move when it comes to your online presence.

While Facebook allows page owners to create vanity URLs of the structure facebook.com/YourName, Google does not currently do the same.

By default, Google+ page URLs look like this: https://plus.google.com/103145815507039304597/posts. It seems likely that at some point Google will allow for personalized page URLs, but until they do, there is a service that can help.

At http://www.gplus.to/, you can create a custom URL like http://www.gplus.to/strutta, which will redirect a user to your page. This link is more user-friendly and branded for your business or organization. When it comes to branding yourself on social channels, a little vanity is OK!

Create your vanity URL for your Google+ page.

Ben Pickering, CEO of Strutta.

#2: Craft an eye-catching mini-bio for your hovercard

Mari Smith @marismith

Get creative with your “Employer” field and use that to craft an eye-catching “mini-bio.” This then shows in your hovercard, which is often the only information someone on Google+ has in front of them to decide whether to circle (follow) you or not.

Make it really easy for more people to circle you by having a bio somewhat similar to what you may have on Twitter.

The field is not obvious at first, but it’s under the “Employment” section and has to be your current employer. You have plenty of characters to write what you wish there. I would caution against writing something like “self-employed,” as shown in the screenshot below—that doesn’t really tell anyone anything about you.

I’ve written a bio similar to the one I have on Twitter and included a link—though it’s not clickable.

Don't do this.

Do provide an interesting mini-bio to appear on your hovercard.

Mari Smith, a widely-recognized social media speaker and trainer, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour A Day.

#3: Create a great first impression

Kristi Hines @kikolani

I think one of the most important things that businesses need to do with both their personal profiles and Google+ pages is fill out all of the details. Don’t think of Google+ as just another social profile. Think about it as your first contact point with a new client.

With that in mind, make sure you have a great description in your introduction, all of your contact details, and links to your most important online properties including your website, top pages on your website (products or services), blog and main social profiles (Twitter, Facebook and LinkedIn). Also be sure to use the photostrip underneath your headline to display the photos that best represent you and your brand.

Add a compelling description and all useful contact information.

Kristi Hines, author of the popular blog, Kikolani.

#4: Promote your Google+ page

Debbie Hemley @dhemley

It’s important to remember to promote your Google+ page from your website and other online presences. A recent BrightEdge study  found that of the world’s top 100 brands that had scurried to create a Google+ business page, 61 of them had not displayed a link from their website to their new Google+ page.

Businesses should tap into features such as Google Badges. To do this, you need to sign up at the Google+ Platform Preview and then create and customize your badge at the Google+ configuration tool page. The page will generate a script that you’ll code into your website to enable and display the badge.

Check out Social Media Examiner's Google+ badge in the sidebar to the right.

I’d also suggest adding the +1 button to your company’s website or blog, which allows visitors to recommend it with a single click. HubSpot reported that websites that use Google’s +1 button generated 3.5 times more traffic from Google+ than websites that don’t have the button installed.

You can read more about my tips in my post, “The Marketer’s Field Guide to Google Plus Business Pages.”

Debbie Hemley, social media consultant and blogger.

#5: Create a suggested circles list

Jeff Korhan @jeffkorhan

My favorite Google+ marketing tip is to create a prioritized list of suggested circles you should be placed in at the top of the About tab of your profile page, both for your business and personal profiles.

Visitors can then quickly and easily determine your business focus, which will encourage further exploration of your descriptive bio or company introduction, and lead to more connections.

Jeff gives his audience suggestions on where to place him.

Jeff Korhan, professional speaker, consultant and columnist on new media and small business marketing.

#6: Leverage photos to connect with your audience

Jamie Turner @AskJamieTurner

If you’re like a lot of people, you’re using Google+ as a tool to build awareness for you or your business. If that’s the case, you may want to update your Google+ profile to include photos that provide helpful facts and figures about your industry.

In my case, I wanted to provide my Google+ followers information about social, mobile and digital media. I did this by creating graphics that were 720 x 720 pixels and uploading them to a scrapbook on my Google+ profile.

Check out how Jamie used the Google+ photo feature.

The result is that visitors to my profile are greeted by 5 short factoids about marketing. This is helpful to my followers and also positions me as a thought leader in the industry.

Jamie Turner, co-author of How to Make Money with Social Media and Founder of the 60 Second Marketer.

#7: Establish your presence and wait for your audience

Nichole Kelly @Nichole_Kelly

Depending on what business you’re in, it’s quite possible that your audience isn’t actively using Google+ yet. This represents both a challenge and an opportunity.

The challenge is to find time to be engaging and relevant on yet another social network. The opportunity is for you to establish yourself as a thought leader in a space where your competition may not be actively participating.

To balance resource constraints with opportunity, I recommend that businesses establish their presence and listen for openings to engage. When you start seeing your audience adopting Google+, take the time to recognize what they like about the platform that they aren’t getting on Twitter, Facebook or LinkedIn.

Rather than trying to figure out how to do everything on Google+ that you’re doing on other social networks, look for how Google+ can help your business fill a unique need for your audience and build a strategy around that.

Nichole Kelly, publisher of FullFrontalROI.com.

#8: Get to know your audience on Google+

Stephanie Gehman @airport_girl

When considering your content for the Google+ platform, remember that although there may be some overlap with other social media, this is a new and different platform and potentially an entirely new and different audience.

Get to know them by asking questions, polling, sharing content and interacting. Do not presume that what works for your business on more established social channels such as Twitter and Facebook will have a cookie-cutter fit with your Google+ audience. Tailor your message and content to their needs.

Stephanie Gehman, marketing manager for Harrisburg International Airport in Pennsylvania.

#9: Use brand micro-circles for repeat business

Carla Dewing @CarlaDewing

To get the most out of Google+, concentrate on creating circles on a micro level. Work on a business-by-business basis, adding names to client businesses and brands, each of which has their own circle. You can also add names to “influencer” circles, which will help you connect with people in your field whom you want to meet online.

Using Google+ as a business knowledge base improves communication with your clients and your project management ability as you chat, video-conference and connect with new people through these micro circles.

Segmentation and attention are often vital when you’re shooting for repeat business. Google+ has handed you a way to do this neatly and efficiently, without having to use multiple platforms or media!

Carla Dewing, content marketing expert and part-owner of Contrast Media.

#10: Capitalize on Google+ search to show you’re there

Jason Miller @JasonMillerCA

Search Google+ for mentions of your brand and industry-related keywords. Save your searches and they will appear on your left sidebar for quick reference. Monitor your saved searches daily and respond to mentions, comment on threads and reshare people’s posts.

Use the Google+ search feature and save your searches.

Even if you have nothing to say, a +1 lets them know that you’re paying attention, as a great social brand should be.

Jason Miller, Programs Manager, Social Media & Content at Marketo.

#11: Use Google+ hangouts to communicate with customers

Tom Martin @TomMartin

Brands should be looking forward to hanging out on Google+.That’s right. No key benefit required, just communication. The power of the hangout is truly (for me at least) THE big differentiator of Google+ over other social platforms.

Need some insight into how consumers are thinking? Ship a bunch of them a bag of M&M’s and a calendar appointment for your next focus group.

Want to make your consumers feel special? Call them with an invitation to hang out with someone interesting: your CEO, a famous spokesperson or maybe the head of product development. No script, no questions. Just a chance to talk with someone they’d really like to meet.

Invite your customers to hang out with you and make it interesting.

Or best of all, be the campfire that your customers want to visit and teach your customer (who probably doesn’t have a clue about Google+, much less a hangout) how they can get on Google+ and join a hangout to meet with other like-minded folks and make new friends who share a common interest. The list can go on and on, but suffice it to say, the ability to create real-time, multi-user video chats is ripe for innovative marketing.

Tom Martin, founder of Converse Digital.

#12: Join others’ hangouts

Marc Pitman @marcapitman

If you’re really going to learn how to effectively use hangouts, you’ll need to participate in some (as a person, not really as a marketer). Taking the time to learn the norms of hangouts will make your first hangout as a business far more successful. If you use the Chrome browser, there’s a plugin called “Hangout Canopy” that allows you to see what live hangouts are happening at any given moment. (Go here for more on how to hold a hangout.)

Mark Pitman, author and speaker dedicated to making it ridiculously easy for people to get nonprofit fundraising training.

 

About the Author, Cindy King

Cindy King is the Managing Editor of Social Media Examiner. She's tuned into business development through social media and cross-cultural marketing. Connect with Cindy on Twitter: @CindyKing.