The American Press
Institute, ITZ Publishing and Belden Interactive
have just released a new API Insight Report…
PAID ACCESS MODELS: PRACTICES AND PROFILES
Across the country, news-media publishers are
thinking about paid content — charging their online readers fees to access some
or all content. And many publishers industry-wide are taking action,
implementing paid-access models at their enterprises.
The challenge in all this experimentation is
guessing at the unknowns:
- What is the right pricing structure?
- How much content should be free and how much paid?
-What about leaving all content free and charging
for services?
- How will our customers react to our shift to paid
access?
- Will paid access affect our print circulation?
- Which media sites are having success with charging
for content?
The API-ITZBelden Paid Access Models: Practice and
Profiles report was produced
to help answer those questions and put good information in publishers’ hands as
they deliberate their next moves. The report aggregates the most data, case studies
and content on paid access currently available anywhere.
Paid Access Models: Practices and Profiles draws
on these sources:
- Executive Survey data from the September 2009 API-ITZBelden
Industry Survey
- Proprietary Belden Interactive local market studies on paid access
- Executive interviews conducted by ITZBelden and Alisa Cromer of
NewMediaHub.com
- Data analysis by Mather Economics
- Client-submitted information on current paid content practices
In the 40-page report, ITZBelden presents the case
studies of 14 current paid access ventures. The report looks at retail pricing
models and analyzes information on uptake for e-editions and HTML sites in more
than 50 markets. It also provides input from consumers on paid content, with
survey responses to pricing in selected markets.
Paid Access
Models: Practices and Profiles is available for $500 (per single enterprise). The
information is not intended for public redistribution or publication in whole
or in part.
ITZBelden
is offering a webinar explaining this report in depth for $500.
Report purchase includes a PowerPoint presentation of key findings and data. For more information and to purchase Paid Access Models: Practices and Profiles, contact Kathy Guilfoyle at ITZ Publishing at 503-241-3650 or kathy@itzpublishing.com, or
Special
price: Registered participants of the upcoming API seminar, “15 Paths to Paid
Online Content,” (Feb. 11-12) may purchase the report for $300. This Insight
Report and seminar are part of API’s Revenue 3.0 Portfolio series. For
information, contact Mary Peskin at mpeskin@americanpressinstitute.org
or 703-715-3336.
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